How a Structured SEO Strategy Boosted Organic Growth by 6x
The Client
The client is a premium co-living brand that provides fully furnished shared living spaces for working professionals. Their properties are designed to offer a comfortable, convenient, and community driven living experience, especially for individuals who relocate for work.
They offer private and shared rooms with modern interiors, housekeeping support, high-speed Wi-Fi, laundry services, and 24/7 security to ensure a safe and hassle-free stay. Along with accommodation, they also provide nutritious meals, recreational common areas, and regular community engagement activities that help residents feel at home.
The brand aims to solve common issues faced by young professionals such as finding safe housing, managing daily chores, and balancing work-life stress. By offering a ready-to-move-in space with all essential amenities included, they ensure that residents can focus on their careers and lifestyle without worrying about daily accommodation needs.
The Objective
The key objective was to increase qualified leads and establish the brand as a trusted premium co-living option for working professionals. To achieve this, we focused on improving the brand’s organic presence, expanding search visibility across location-based keywords, and ensuring users could easily discover, evaluate, and inquire about the PG offerings online.
Key Growth Goals:
- Drive a consistent increase in high-intent leads from organic and local searches.
- Improve rankings for priority keywords related to co-living and PG options.
- Grow organic sessions and website engagement through structured content and SEO improvements.
- Boost local discoverability through optimized Google Business Profiles and review signals.
The Challenge
With limited brand awareness, the brand only had a Home Page and an About Us Page. There were no pages for rooms, amenities, pricing, or locations. Because of this, users couldn’t understand what the brand offered, and Google couldn’t properly identify the business.
This lack of information made it difficult to rank for important searches like “PG for working professionals,” “co-living in (city),” or “premium PG near me.”
As a result, the brand depended heavily on paid ads to get leads. The brand did not have any content strategy in place, nor did they have any blogs for non-brand traffic generation nor any local SEO efforts like Google Business Profile optimisation. So even people searching within the same city were not able to find them.
Overall, the challenge was to build a clear website structure that could improve visibility, build trust, and convert users into leads.
The Solution
Establishing a Scalable Website Architecture
We built a detailed, SEO-friendly website structure that clearly explained the brand’s offerings. Dedicated pages were created for properties, amenities, and locations to help users find information easily. This structure also helped search engines understand the website better, improving crawlability and future scalability. We also added a knowledge hub to support non-brand traffic and build authority.
Programmatic SEO for Location & Audience Segmentation
To capture high-intent local searches, we implemented a programmatic SEO framework that generated structured, crawlable pages for city-based, gender-specific, and co-living-focused queries. Each page was optimised with relevant metadata and internal linking, helping Google better understand the offering and enabling quick scalability as the brand expanded to new localities.
Redefining Property Page Experience Through UX Design
We redesigned the property pages in Figma with a user-first layout. The new structure included clear above-the-fold details, organised amenities, transparent pricing, breadcrumb navigation, and well-placed inquiry forms. This helped users find key information quickly while improving page structure for better SEO and conversions.
Content Strategy to Build Awareness and Trust
We built a blog strategy to target non-brand and informational searches. Topics such as career, health, and city living helped the brand reach users early in their journey. This increased organic visibility, built awareness, and drove more inbound interest, even before users started actively searching for PG options.
The Result
6x
Improvement in Organic Leads - 8 Months
22x
Improvement in Organic New User - 8 Months
150%
Improvement in Organic Session - 8 Months
8x
Improvement in Rankings - 8 Months
119%
Improvement in Overall Clicks
60+
Client Testimonial
200+
Global Brands
70+
Awards & Recognition
130+
Success Stories
Beauty & Fitness
Health
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