Cricket Game App Sees Massive Growth in Just 3 Months with Strategic App Store Optimization
The Client
Cricket Game App provides an exciting mobile experience designed for cricket fans. With a wide range of memorable matches, multiple game modes, and realistic stadium visuals from around the world, the app brings the excitement of cricket to life on your phone.
The Objective
The client had launched two apps — App “A” and App “B” — catering to the same audience. Our goal was to improve the organic rankings and visibility of App “B,” which carried a slightly altered name from App “A.” The challenge was to divert relevant organic traffic from App “A” to App “B” through precise ASO efforts.
The Challenge
In a competitive landscape filled with established cricket game titles, App “B” was a newcomer. Infidigit was tasked with developing and executing a comprehensive ASO strategy to help the app stand out. The optimization plan had to cover keywords, app visuals, user experience, technical updates, review handling, and creative elements — all aimed at outranking key competitors.
The Solution
Recognizing that App Store Optimization (ASO) would be the core growth lever, Infidigit crafted a detailed plan consisting of:
Keyword Strategy
Extensive research was done on tournament-related terms, seasonal keywords (like IPL and ICC), gameplay features, and other search trends in the cricketing niche.
App Title Optimization
We modified the title to include high-volume search keywords that were missing earlier, ensuring better alignment with user search behavior and competitive benchmarks.
Short Description Update
More than just keyword stuffing, the short description was revised to act as a compelling message to potential users, encouraging them to download the app.
Long Description Enhancements
Utilizing all 4,000 characters allowed on the Play Store, Infidigit placed important keywords upfront and aligned the messaging with ongoing cricket events to boost seasonal discoverability.
Screenshot Revamp
We recommended using eight optimized screenshots showcasing game modes, famous player cards, and tournament highlights, with text overlays that emphasized core features and benefits.
Technical Optimization
The app’s listing update frequency was calibrated for optimal keyword indexing without overwhelming the app store algorithm, ensuring steady growth without missed opportunities.
Review Management
User feedback was categorized to identify pain points. One major issue — gameplay bugs post-update — was flagged to the client team and resolved, leading to a noticeable drop in negative reviews.
Creative Enhancements
A competitive creative analysis led to improvements in app icon design, video previews, and visual consistency — all aimed at boosting user engagement and first impression conversions.
The Result
Within just three months, Infidigit’s ASO efforts delivered measurable success:
103%
Improvement in Organic User Visit
86%
Growth in Organic App Acquisitions
67%
Focused Keywords Reached Top 10 Rankings on the Google Play Store
Successfully redirected organic traffic from App “A” to App “B,” positioning it as a strong contender in the mobile cricket gaming segment
Beauty & Fitness
Health
Our Solutions
