cult.fit Case Study

How Infidigit helped cult.fit improve their Non-brand Clicks By 223% Via SEO in 9 Months

About cult.fit

cult.fit strives to keep you fit and healthy through a range of holistic offerings that include fitness, yoga, nutritional meals, mental wellbeing and primary care. cult.fit encourages you to #BeBetterEveryday by finding a wellness and fitness plan that can be followed from the safety of your home.

What was cult.fit looking for

  • Increase in Organic Clicks
  • Improvement in Ranking
  • Improvement in Fitness Category
  • Improvement of SEO Health
  • Increment in Keyword Coverage

What did Infidigit Help Achieve

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Improvement in 1st Page Keyword Ranking

Over a period of time, cult.fit has been able to increase their clicks through organic channels with the help of the Infidigit team. In this process, we also improved their visibility on SERP organically.

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Improvement in Non brand Clicks

With its category-specific approach, the Infidigit team was able to increase the website’s organic visibility exponentially and thus improved non-brand clicks proportionally.

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Improvement in Fitness Category

With thorough Content Gap analysis and Keywords research, the Infidigit team provided important keyword suggestions and content structures for all the opportunity pages on the website. This helped the cult.fit team to improve fitness category

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Improvement in Recipe Category

After fixing recipe pages of cult.fit started appearing in Recipe carousels and witnessed a good boost in rankings. We saw improvement in receipe category

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Improvement in Care Category

The Infidigit team carried out extensive keyword research for all the website categories. This helped the cult.fit team to improve Care category

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Improvement in Top 3 Keyword Rankings

Showcasing the knowledge in technical and on-page search engine marketing, the Infidigit team managed to improve keywords ranking for cult.fit exponentially.

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Improvement in Keyword Coverage

The addition of keyword-rich and structured content to the pages further helped the website achieve a major improvement in keyword coverage which in turn enabled us to garner traffic for the website

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Improvement in 1st Position Ranking

Infidigit team created unique title and meta descriptions for approximately 2800 pages with proper target keywords and optimizations. This helped in achieving a better ranking for their pages.

How Did We Achieve These Results?

Initially, cult.fit website had a template-based title and meta description without proper target keywords. 

To tackle this, the Infidigit team created unique title and meta descriptions for approximately 2800 pages with proper target keywords and optimizations. This helped in achieving a better ranking for their pages.

cult.fit had already implemented a Recipe schema on its recipe pages. However, it wasn't able to achieve results due to technical errors in the schema code. With its in-depth technical research, the Infidigit team helped in fixing the schema error for the recipe category.

After fixing this, recipe pages of cult.fit started appearing in Recipe carousels and witnessed a good boost in rankings. We achieved almost 1,300% improvement through recipe rich snippets after a month of fixing errors in the schema.

As we all know, content is king. With that in mind, pages on the cult.fit website required a significant content revamp.

With thorough Content Gap analysis and Keywords research, the Infidigit team provided important keyword suggestions and content structures for all the opportunity pages on the website. This helped the cult.fit team to generate informative, valuable, user-friendly and most importantly, SEO friendly content for the website.

The addition of keyword-rich and structured content to the pages further helped the website achieve a major improvement in rankings which in turn enabled us to garner traffic for the website.

Via Content -

In order to get the benefits of internal linking, the Infidigit team created a ‘Top searches’ section where we targeted all money keywords of all categories and added them to approximately 1500 pages.

Also, internal links coming from content have more value. Thus Infidigit team targeted proper include keywords in content to get valuable internal links from content.

Via Contextual Footer Links -

Contextual footer links played a vital role in increasing the count of internal links for potential keywords. With almost 60 footer links per page, Infidigit covered the majority of their target keywords by adding contextual footers to all the pages of the website.

Via Breadcrumbs - 

Many of the website pages were missing breadcrumbs. Breadcrumbs are another way to create internal links for your pages. They also help the crawlers in navigating and understanding the site structure easily.

The URL structure of cult.fit was not optimized with proper money keywords and was not following the SEO guidelines for an optimized URL. Infidigit team came up with SEO friendly URL structures with proper keywords for all the categories of the website. Implementing the new URL structures helped the website gain a significant improvement in rankings in a short period.

Location Handling -

To achieve good rankings, it is necessary to ensure that Googlebot is able to crawl all the elements of your website. However, this was not the case for cult.fit.

The cult.fit website displayed content dynamically for a page as per the user’s location, i.e. based on the location of the user visiting the page, the content of the page was served. 

For example, a user visiting from Bangalore will be able to view the content of the page, but a user visiting from Assam would not.

Now, as Googlebot crawls the website with an IP address from the USA, cult.fit website serves Googlebot a version of the page that had no content. Due to this, Googlebot stored the unoptimized version of the page in its index.

With proper technical recommendations from the Infidigit team, cult.fit team was able to make its content-rich version of the page available to Googlebot.

 

Fixing this issue helped improve the crawlability of the website for Googlebot, which in turn improved the rankings.

Hidden Content -

User experience is an important aspect to focus on when designing a website. A design that is not user friendly might lead to an increase in bounce rate, which isn’t something you desire.

To optimize the UX of the page, cult.fit team had hidden on-page content using the “Read more” button to make the page look less bulky in terms of text. However, this led to crawlability issues for Googlebot.

Googlebot was not able to crawl the text that was hidden under the “Read more” button. Due to this, our web pages were not able to gain the complete benefit of the content added.

With the help of recommendations from Infidigit, cult.fit team made the hidden content not-crawlable, which helped in achieving better rankings.

The Infidigit team carried out extensive keyword research for all the website categories. After which, a deep study and analysis was performed for the keywords falling under the various categories of cult.fit Website - fitness, healthcare and recipes, where we focused more on high potential keywords rather than working on all. The focus was more on the keywords which had the potential of bringing more traffic to the website.

Infidigit created an all-round Off-page SEO strategy for cult.fit. All the important and high search volume keywords were targeted for Backlink creation. We created backlinks from multiple sources with multiple types. Guest posting, Q&A, PPT submission, Article submission, social bookmarking were the types of backlinks that we created from authoritative websites with a good DA.

Some Snapshots

1st Page Improvement

Non-Brand Clicks

Fitness Category

Recipe Category

Care Category

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