Home > Case Study > cult.fit Top Searches Case Study
The Client
Cult.fit is an Indian brand that has taken the fitness industry by storm. It is a one-stop-shop for fitness enthusiasts, offering a wide range of services that include workout sessions, yoga classes, meditation programs, and healthy meal plans. Cult.fit’s unique approach to fitness combines the latest technology with experienced trainers to offer personalized workout plans and fitness tracking. It has rapidly grown in popularity, with over 200 centers across 25 cities in India. Cult.fit’s innovative business model has also led to collaborations with top Indian celebrities, making it one of the most sought-after fitness brands in the country.
The Objective
Cult.fit aimed to enhance their online visibility by improving their search engine results page (SERP) ranking for targeted keywords. By optimizing their website’s content and structure, and implementing effective search engine optimization (SEO) strategies, cult.fit hoped to attract more traffic to their site and improve their brand awareness and online presence.
The Challenge
The SEO challenge for cult.fit was to prioritize categories and shortlist pages along with their targeted keywords in order to secure a top 10 ranking on search engines. With a vast online platform consisting of thousands of web pages and over 7000 keywords to manage, it can be challenging to ensure that the most relevant pages are optimized for the right keywords and achieve high search engine rankings. As a solution, cult.fit has added a top search section on their website to help users quickly find the most relevant content, which can also improve their search engine visibility.
The Solution
In order to increase the crawling and indexing of the pages by bots, our primary step was to add those pages to the sitemap. However, Infidigit needed to develop an extraordinary plan to make these pages rank.
Infidigit team decided to make a section named Top Searches in the footer section of their web pages to increase internal linking for top keywords and their targeted pages which had a scope of ranking on the top 10 positions.
The Result
By increasing internal linking of the pages it helped us with the following:
- Google rankings
- Spreading the link juice
- Boosting page views
- Improving PageRank
- Improving crawling and indexing
List of Categories
- Exercise/ Workout
- Yoga
- Meditation
- Online Doctor Consultation & Diagnostic Tests
- Healthy Recipes
- Cult Gyms/ Cult Centers
- Types of Gyms by cult.fit
For each of these categories, ~15 anchor texts were listed with their targeted URL & made live on-site
This Top Searches section was placed below the footer content of the page.
Beauty & Fitness
Health
Our Solutions
