cult.fit Top Searches Case Study

How did infidigit help cult.fit to increase their visibility on SERP by adding a “Top Searches” section?

About cult.fit

cult.fit started its journey with infidigit in August 2020 and is one of the top brands in the health and fitness categories for both online and at centre services. The brand has gym, yoga and meditation centres across India, along with providing online fitness services by the best trainers for people who wish to work out at home or prefer online yoga and meditation classes.

 

cult.fit is now competing with top brands with domain age of just 1 year and 7 months with domain authority of 45, despite getting domain migrated from cure.fit to cult.fit in May 2021.

What was cult.fit’s motto?

cult.fit wanted to improve their visibility on SERPs and rankings for their keywords.

Roadblocks

cult.fit is a vast online platform with thousands of web pages, consisting of different categories along with a keywords bucket of more than ~7000 units. Therefore, prioritising categories and shortlisting the pages along with their targeted keywords was a difficult task to ensure a place in the top 10 rankings.

Infidigit’s Plan of Action

In order to increase the crawling and indexing of the pages by bots, our primary step was to add those pages to the sitemap. However, Infidigit needed to develop an extraordinary plan to make these pages rank. 

Infidigit team decided to make a section named Top Searches in the footer section of their web pages to increase internal linking for top keywords and their targeted pages which had a scope of ranking on the top 10 positions.

By increasing internal linking of the pages it helped us with the following:

  1. Google rankings
  2. Spreading the link juice
  3. Boosting page views
  4. Improving PageRank
  5. Improving crawling and indexing

List of Categories:

  1. Exercise/ Workout
  2. Yoga
  3. Meditation
  4. Online Doctor Consultation & Diagnostic Tests
  5. Healthy Recipes
  6. Cult Gyms/ Cult Centers
  7. Types of Gyms by cult.fit

For each of these categories, ~15 anchor texts were listed with their targeted URL & made live on-site on March 2021.

This Top Searches section was placed below the footer content of the page.

Some Snapshots

For each of these categories, ~15 anchor texts were listed with their targeted URL & made live on-site on March 2021.

This Top Searches section was placed below the footer content of the page.

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