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Infidigit’s LLM SEO Strategy Helped Dun & Bradstreet Deliver 1500+ AI Overview & 57x Traffic Growth via LLMs

The Client

Dun & Bradstreet Information Services India Pvt Ltd. is a leading hub of commercial data and insights that enables businesses to make important decisions regarding their partnerships. The company’s solutions aim to provide answers to whether a company is credible or not, enabling users to decide who to do business with, find leads, or search for new business opportunities. More than 100,000 companies rely on Dun & Bradstreet to provide the insight they need to help build profitable, quality business relationships with their customers, suppliers, and business partners.

The Objective

As search technology continues to evolve, the core objective has expanded beyond traditional SEO rankings. The focus now includes strengthening the brand’s presence across LLM-driven discovery channels such as ChatGPT, Gemini, and Perplexity, along with enhancing visibility in Google’s AI Overviews. This broader approach ensures the brand remains discoverable and authoritative in both conventional and AI-assisted search environments.

Planned KPIs:

  • Drive measurable growth in referral traffic and brand mentions originating from LLM-based platforms, such as ChatGPT, Gemini, and Perplexity.
  • Increase visibility, share and content placement frequency within Google’s AI Overviews to enhance top-of-funnel awareness and trust.

The Challenge

While making the Dun & Bradstreet website AI-ready, multiple hurdles hampered its visibility across AI-driven platforms.

Content –
Although half the work was already done with SEO-optimised content, the website still lacked depth, and the content refresh frequency was not up to the mark. This made it difficult for AI systems to identify the brand as a reliable authority.

Technical Readiness –
While the website had a solid SEO foundation, several technical factors limited its AI-readiness. Inconsistencies in schema markup, limited internal linking, and slow-loading pages reduced the likelihood of content being contextually aligned with AI Overviews and generative search results.

The Solution

To improve AI and LLM visibility, Infidigit implemented a combination of content, technical, and AI-focused SEO strategies designed for the evolving search landscape.

1. Structured Content Development Optimised for AI Interpretation

Infidigit revamped existing category & blog pages and created structured, in-depth content aligned with entity-based SEO principles. Each page was designed to help AI systems easily interpret and connect content contextually, improving their chances of being cited in AI-generated responses.

2. AI-Focused SEO Frameworks Anticipating Algorithm Evolution

A forward-looking SEO strategy was deployed, built to align with emerging search paradigms. This included optimising for semantic relevance, intent-based clustering, and conversational query patterns that LLMs commonly process.

3. Real-Time Optimisation via Infigrowth

Using Infidigit’s proprietary AI-driven SEO platform, Infigrowth, we were able to track real-time performance for our website. This allowed for immediate identification of new keyword opportunities and faster adaptation to evolving AI Overview results.

4. Strengthening Brand Presence within AI-Generated Responses

Beyond traditional SEO, the team implemented strategies to improve brand mention frequency and contextual visibility within LLM-generated summaries. This included entity mapping, authoritative link building, and content alignment with brand-specific attributes recognised by AI systems.

The Result

The successful implementation of these strategies delivered exceptional results for Dun & Bradstreet India:

1,500+

Keyword Placements Secured in Google’s AI Overviews

57x

Increase in Traffic From LLM Platforms Within just Three Months

Infidigit’s partnership with Dun & Bradstreet India has set a new benchmark for AI-driven SEO growth and visibility in the era of generative search.

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Infidigit’s LLM SEO Strategy Helped Dun & Bradstreet Deliver 1500+ AI Overview & 57x Traffic Growth via LLMs