Finnable ASO Case Study (Sept 2021 to June 2022)

Infidigit Helped Finnable To Increase App Installs By 406.82% via Organic Channel in 10 Months.

About Finnable

Finnable runs the core business of Lending and is one of the fastest-growing NBFC financial technology (Fintech) in INDIA that helps salaried professionals to get hassle-free personal loans. With a goal to provide instant loans through the Finnable App, they collaborated with Infidigit —a B2B SaaS Organization for ASO optimisation to gain keyword ranking visibility and increase app installs via organic channels on Google Play Store.

What was Finnable looking for?

  • To Gain visibility for Keywords on the Google Play store
  • To Increase Organic App Installs
  • Gain visibility for Keywords on the Google Play store

What did Infidigit Help Achieve?

0 %
Increased organic app installs by

Increased organic app installs by 406.82% as compared to Sept’21

0 +
non-brand keywords in the top 20

20+ non-brand keywords has gained ranking visibility in the top 20

How Did We Achieve These Results?

To accomplish the aforementioned core objectives, the following ideations were put into place:

Infidigit team had performed in-depth non-brand keyword research and niche competitor analysis that helped us to reconstruct App Title, Short & Long Description that increases keyword visibility and search-based visitors growth.

Along with App text, we focused on creating engaging promotional video and updated app screenshots journey. It helped us to increase our Store listing visitors' engaging sessions.

 Infidigit team had created a concrete plan and executed outreach campaigns to acquire higher-quality backlinks from niche sites.

Some Snapshots

Keyword Visibility(Sept’22 - June’22)

 

Sr No.

Keywords

Ranking(Sept’21)

Ranking(June’22)

1

loan app

160

40

2

loan instant personal loan app

99

10

3

instant loan

0

13

4

personal loan app

0

25

5

instant personal loan

90

2

6

personal loan

90

40

7

instant loan online app

0

11

8

online loan app

0

34

9

instant loan app

0

16

10

insta loan

200

10

11

best loan apps

83

20

12

instant personal loan app

0

6

13

best instant loan app

115

9

14

loan app without credit score

0

24

15

personal loan online

0

8

16

personal loan apps

0

30

17

best instant loan app in india

144

19

18

online personal loan

62

16

19

personal online loan

0

17

20

best loans app in india

0

23

Organic App Installs

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