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The Client

Finnable is an Indian financial technology (fintech) company that offers a range of digital financial services to its customers. The company provides personal loans, credit cards, and insurance services, among others, with a focus on making the process quick, easy, and accessible to everyone. The company’s services are available through its website and mobile application, making it convenient for customers to access financial assistance on-the-go. With a goal to provide instant loans through the Finnable App, they collaborated with Infidigit —a B2B SaaS Organization for ASO optimization to gain keyword ranking visibility and increase app installs via organic channels on Google Play Store.

The Objective

What was Finnable seeking?

  • Enhancing the visibility of keywords on the Google Play store
  • Boosting organic app installs
  • Achieving visibility of keywords on the Google Play store.

The Challenge

As the quickest growing Fintech startup, Finnable aimed to make personal loans accessible to all salaried employees. However, they encountered several challenges while executing their strategies, including:

  • Generating ideas for various available loan types
  • Devising a content strategy for product and blog pages
  • Migrating their website
  • Brainstorming ideas for creating more pages related to finance industries, such as Free Credit Score, EMI Calculator, etc.
  • Optimizing page speed.

The Solution

To accomplish the aforementioned core objectives, the following ideations were put into place:

Research and Competitor Analysis

Infidigit team had performed in-depth non-brand keyword research and niche competitor analysis that helped us to reconstruct App Title, Short & Long Description that increases keyword visibility and search-based visitors growth.

APP Visuals Updates

Along with App text, we focused on creating engaging promotional video and updated app screenshots journey. It helped us to increase our Store listing visitors’ engaging sessions.

Link Building Campaign

Infidigit team had created a concrete plan and executed outreach campaigns to acquire higher-quality backlinks from niche sites.

The Result


Increase in App Installs as Compared to Sept ‘21


Non-Brand Keywords has Gained Ranking Visibility in the Top 20