Finnable ASO Case Study (Sept 2021 to June 2022)
Infidigit Helped Finnable To Increase App Installs By 406.82% via Organic Channel in 10 Months.
About Finnable
Finnable runs the core business of Lending and is one of the fastest-growing NBFC financial technology (Fintech) in INDIA that helps salaried professionals to get hassle-free personal loans. With a goal to provide instant loans through the Finnable App, they collaborated with Infidigit —a B2B SaaS Organization for ASO optimisation to gain keyword ranking visibility and increase app installs via organic channels on Google Play Store.
What was Finnable looking for?
- To Gain visibility for Keywords on the Google Play store
- To Increase Organic App Installs
- Gain visibility for Keywords on the Google Play store
What did Infidigit Help Achieve?
Increased organic app installs by 406.82% as compared to Sept’21
20+ non-brand keywords has gained ranking visibility in the top 20
How Did We Achieve These Results?
To accomplish the aforementioned core objectives, the following ideations were put into place:
Infidigit team had performed in-depth non-brand keyword research and niche competitor analysis that helped us to reconstruct App Title, Short & Long Description that increases keyword visibility and search-based visitors growth.
Along with App text, we focused on creating engaging promotional video and updated app screenshots journey. It helped us to increase our Store listing visitors' engaging sessions.
Infidigit team had created a concrete plan and executed outreach campaigns to acquire higher-quality backlinks from niche sites.
Some Snapshots
Keyword Visibility(Sept’22 - June’22)
Sr No. | Keywords | Ranking(Sept’21) | Ranking(June’22) |
1 | loan app | 160 | 40 |
2 | loan instant personal loan app | 99 | 10 |
3 | instant loan | 0 | 13 |
4 | personal loan app | 0 | 25 |
5 | instant personal loan | 90 | 2 |
6 | personal loan | 90 | 40 |
7 | instant loan online app | 0 | 11 |
8 | online loan app | 0 | 34 |
9 | instant loan app | 0 | 16 |
10 | insta loan | 200 | 10 |
11 | best loan apps | 83 | 20 |
12 | instant personal loan app | 0 | 6 |
13 | best instant loan app | 115 | 9 |
14 | loan app without credit score | 0 | 24 |
15 | personal loan online | 0 | 8 |
16 | personal loan apps | 0 | 30 |
17 | best instant loan app in india | 144 | 19 |
18 | online personal loan | 62 | 16 |
19 | personal online loan | 0 | 17 |
20 | best loans app in india | 0 | 23 |
Organic App Installs
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