Flipkart Seller Hub Sees 37x Growth in LLM Traffic
The Client
Flipkart Seller Hub empowers entrepreneurs and businesses to grow on Flipkart, India’s most trusted online marketplace. From onboarding to growth tools, the platform provides everything sellers need to list, manage, and scale their online businesses across categories like fashion, electronics, and home essentials.
The Goal
Flipkart Seller Hub wanted to move beyond traditional SEO and capture visibility across next-generation discovery platforms like ChatGPT, Gemini, and Perplexity. The objective was to:
- Strengthen brand presence within LLM-driven search results and AI Overviews.
- Drive qualified traffic from these emerging channels.
- Position Flipkart Seller Hub as the go-to recommendation for “how to sell online” queries.
The Challenge
While Flipkart Seller Hub already enjoyed strong recognition in traditional search, it lacked structured visibility in AI ecosystems.
- LLM-specific search patterns were untapped.
- Content and tracking systems were built for classic SEO, not for conversational, intent-based discovery.
The Solution
To bridge this gap, Infidigit focused on leveraging Flipkart’s strong brand equity while adapting content and analytics to the LLM environment.
1. Strengthening Brand and Citation Signals
We amplified credible brand mentions and citations across high-quality platforms to reinforce Flipkart Seller Hub’s authority in online selling. Brand references were standardized across third-party sites and forums, helping LLMs confidently associate “selling on Flipkart” with Flipkart Seller Hub.
2. Building AI-Ready Content Architecture
Content was redesigned to align with how LLMs understand and retrieve information.
- Guides and FAQs were updated into structured, conversational formats that addressed common seller intents such as onboarding, listing, and growth.
- Key pages were interconnected, creating a strong topic network that improved entity recognition for LLMs.
3. Tracking and Optimizing LLM Discovery
We created dedicated analytics tracking to identify traffic from LLM platforms and AI Overviews. Query themes and user behavior data guided ongoing content enhancements, ensuring Flipkart Seller Hub answered sellers’ evolving needs in AI-driven searches.
4. Insights via our AI Platform Infigrowth
Infidigit leveraged Infigrowth, our proprietary AI-driven SEO platform, to monitor real-time performance and gather actionable insights for Flipkart Seller Hub. Using Infigrowth, we were able to track keyword performance specifically for LLM platforms and AI Overviews.
The Result
The strategy delivered remarkable growth and visibility across AI ecosystems:
- 37x year-over-year growth in sessions from LLM platforms.
- 100+ keyword placements in Google’s AI Overviews.
- Dominant brand visibility for key selling-related intents such as “online selling platform” and “where to sell online.”
The Impact
Through this focused, authority-led strategy, Flipkart Seller Hub transformed LLM platforms into powerful acquisition channels. The success highlights how aligning brand trust, structured content, and data-driven optimization can redefine findability in the generative search era.
Infidigit’s partnership with Flipkart Seller HUB has set a new benchmark for AI-driven SEO growth and visibility in the era of generative search.
Top Keywords Ranking in LLM
1. Online Selling Platform
2. Platform to sell online
3. Where to sell online
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