Infidigit Drove a 14X Increase in Visibility for an Online E-Pharmacy in Just 4 Months
The Client
The Brand that we are referring to is an online E-Pharmacy Store offering a wide range of products that include prescription-based medicines, Ayurvedic, Homeopathic, and OTC health solutions, all sourced from verified and licensed pharmacies. This brand aspires to compete with the big players in this market.
The Objective
The client was focused on boosting sales and revenue by driving more organic traffic to their new platform. Their goal was to improve keyword rankings and establish a strong online presence in a competitive e-pharmacy market, ensuring long-term growth and visibility.
- Improve Sales & Revenue
- Increase Organic Traffic
- To improve keyword rankings
The Challenge
- Operated on two legacy domains (.net & .in), causing brand dilution.
- Custom-coded site with Client-Side Rendering, restricting Google’s crawlability.
- Low domain authority competing in a high-authority pharma space.
- Risk of Google Sandbox, affecting crawl and indexing speed.
- Lack Of SEO Expertise Inhouse.
The Solution
1. Pre-Website Live Support
Infidigit provided comprehensive support for the website’s SEO setup, starting with the redirection of old domains with TLDs like “.net” and “.in” to the new domain, ensuring that link equity and authority were transferred effectively. We also recommended an SEO-optimized and user-friendly top navigation menu, enhancing both user experience and search engine accessibility. In addition, Google Analytics (GA) and Google Search Console (GSC) were integrated to monitor site performance, track traffic, analyze user behavior, and optimize SEO strategies for improved visibility and growth. Before the website launch, Infidigit shared a detailed pre-launch checklist to ensure the site was fully optimized and SEO-friendly, setting the stage for its successful launch and ongoing performance.
2. Technical Suggestions While the Website was in Development
Infidigit provided key technical suggestions for improving site visibility, focusing on essential SEO elements, site structure, and server configuration. We recommended multiple provisions to add SEO elements such as meta tags, structured data, and more to enhance on-page optimization. To prevent duplicate content issues, canonical tags were implemented, ensuring the correct page version is indexed and consolidating link equity. Additionally, XML sitemaps were created with the appropriate protocols to help search engines efficiently discover and index critical pages, further improving the site’s SEO performance.
3. On Page SEO Suggestions when the website was in Development
Concise Heading Structure: Implemented a clear and hierarchical heading structure (H1, H2, H3, etc.) to improve content readability and search engine understanding.
Recommended Structured Data: Added schema tags for categories and products, enhancing visibility in rich snippets and improving search results.
Templated Meta Title & Descriptions: A templated approach for meta titles and descriptions was developed, ensuring consistency and optimization across pages while aligning with target keywords.
Shared SEO-Friendly URLs Structure: Created clean, descriptive, and keyword-rich URLs to improve user experience and help search engines understand page content.
Internal Linking Suggestions: Provided: Infidigit improved internal linking by adding contextual footer links and an HTML sitemap, enhancing site navigation for both users and search engines. These optimizations facilitated better content discovery and indexing, ultimately boosting SEO performance and user experience.
Breadcrumb Structure Recommendation: Infidigit recommended a structured breadcrumb navigation system to enhance user experience and SEO. It simplifies navigation for users and helps search engines understand the site hierarchy, improving crawlability and indexing efficiency.
4. Post Launch SEO Audit
During the post-launch audit, several issues were identified, including multiple server problems, duplicate URLs, and missing canonical tags. Additionally, there were issues with multiple URL variations and missing on-page elements. These issues were promptly addressed, ensuring improved site performance, better search engine crawlability, and overall optimization. The fixes helped enhance both user experience and SEO, contributing to the site’s long-term success.
5. Fixing Crawling Issues
The website underwent a transition from Client Side Rendering (CSR) to Server Side Rendering (SSR) to improve its crawlability by Google. This shift ensures faster and more efficient indexing of content, enabling search engines to easily access and rank the website’s pages. By adopting SSR, the site benefits from enhanced SEO performance, resulting in better visibility and quicker updates in search engine results.
The Result
224%
Improvement in Keyword Ranking in 4 Months
14X
Improvement in Clicks in 4 Months
10X
Improvement in Impressions in 4 Months
719%
Improvement in Organic Sessions in 4 Months
959%
Improvement in Active Users in 4 Months
164%
Improvement in Revenue in 3 Months
303%
Improvement in Product Views in 3 Months
178%
Improvement in Items Added to Cart in 3 Months
Organic Sessions Improved by 719.61%
Beauty & Fitness
Health
Our Solutions
