733% Growth in Rank 1 Keywords for Education Consultancy
The Client
A prominent overseas education consultancy based in Mumbai, providing end-to-end support for students aspiring to study abroad. Their services include career counseling, admissions consulting, test preparation, visa assistance, and profile enhancement. With over 50,000 students guided and a 100% success rate in university admissions, the consultancy is known for helping students secure placements and scholarships at top international institutions.
The Objective
To enhance the consultancy’s digital visibility and empower students globally through:
- Personalized career counseling to identify strengths and aptitudes
- Admission assistance to top international universities
- Test preparation and visa guidance
- Profile-building strategies for academic and extracurricular excellence
- Support in securing scholarships and financial aid
The Challenge
The website faced several issues affecting its organic visibility and performance:
- Poor Website Optimization: Ineffective on-page SEO, slow page speed, and weak keyword targeting
- Outdated Content: Irrelevant or stale information impacting user trust and engagement
- Limited Mobile Compatibility: Non-responsive design reduces performance on mobile searches
- Weak Backlink Profile: Lack of authoritative backlinks affecting domain strength
- Technical Issues: Broken links, duplicate content, and indexing errors are hurting site health and visibility
The Solution
Infidigit implemented a comprehensive SEO strategy to overcome these challenges:
- Website Optimization: Improved page speed, optimized meta tags, structured headings, and keyword-rich content
- Content Updates: Refreshed outdated content and added relevant resources, including blogs, FAQs, and guides tailored to student queries
- Backlink Strategy: Acquired high-quality backlinks through guest posts and partnerships with reputable educational platforms
- Technical SEO Fixes: Conducted quarterly audits to resolve indexing issues, broken links, and duplication
- Mobile Responsiveness: Ensured mobile compatibility to enhance user experience and rankings on mobile searches
The Result
733.33%
Improvement in Rank 1 Positions
292.86%
Improvement in Top 3 Rankings
254.84%
Improvement in Top 5 Rankings
241.56%
Improvement in Top 10 Rankings
143.38%
Improvement in Non-Brand Clicks
233.91%
Improvement in Non-Brand Impressions
0.29%
Improvement in Non-Brand Keyword Coverage
53.33%
Improvement in Internal Linking Structure
This strategic transformation significantly improved the consultancy’s online presence, driving more targeted traffic and positioning it as a trusted source for overseas education guidance.
Beauty & Fitness
Health
Our Solutions
