Infidigit’s LLM SEO Delivers 90+ AI Keywords & 76.19x Traffic for HDFC Life Term Insurance
The Client
Founded in 2000, HDFC Life Insurance is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, and Health. As a testament to its customer focus, HDFC Life has developed a comprehensive portfolio, featuring innovative products like ‘Click 2 Protect Supreme’ which offers protection against death, disability, and disease.
HDFC Life serves over 55 million customers through a vast network of branches spread across the nation. Emphasizing customer accessibility and digital innovation, HDFC Life has enhanced its online platforms to facilitate smoother transactions and better user experiences, making it easier for customers to manage their policies and claims efficiently.
The Objective
As search behavior shifts from traditional search engines to AI powered platforms, the goal for HDFC Life was to go beyond ranking on Google SERP and build strong visibility in AI led discovery channels.
The objective was to increase HDFC Life’s presence across Google’s AI Overviews and leading LLM platforms such as ChatGPT, Gemini, and Perplexity, and ensure the brand is consistently referenced in term insurance related conversations. At the same time, the focus was on establishing HDFC Life as a trusted authority for users looking for clear, reliable, and decision ready information on term insurance through AI platforms.
Planned KPIs
- Increase the number of term insurance keywords triggering HDFC Life’s presence in Google AI Overviews and LLM responses.
- Deliver measurable growth in traffic from LLM platforms such as ChatGPT, Gemini, and Perplexity.
- Improve frequency and consistency of HDFC Life brand mentions across AI-generated insurance answers and summaries.
The Challenge
As AI platforms started influencing how users search for information, it became clear that ranking on Google alone was no longer enough, especially for a category like term insurance, where users spend time researching, comparing, and validating information before making a decision.
- Content built mainly for search engines
The term insurance content was well optimised for SEO, but not fully structured in a way that AI tools could easily understand, summarize, or reference.
- Low visibility in AI results
HDFC Life had limited presence in Google AI Overviews and appeared infrequently in responses across platforms such as ChatGPT and Gemini.
- Very Limited traffic from AI platforms
Traffic from LLM-driven platforms was minimal, and brand mentions within AI-generated answers lacked consistency.
The Solution
To improve visibility across AI platforms, a practical and focused strategy was implemented, combining content improvements, technical fixes, and AI-focused optimisation.
- Content Built for Real User Questions
Core term insurance pages and FAQs were rewritten to answer real user queries in a clear and simple way. The focus was on helping AI tools easily understand, extract, and present HDFC Life’s information when users asked insurance-related questions.
- Clear Structure and Better Context
Pages were improved with stronger internal linking, clearer headings, and better content flow. This helped AI systems connect different topics and understand how HDFC Life fits into the term insurance space.
- Schema and Technical Clean-up
Important structured data such as FAQ, Product, and Organization schema, were improved to make the content easier for AI and search systems to read and reference.
- Active Tracking and Optimisation
AI Overview, performance and LLM visibility were tracked regularly to understand which queries triggered HDFC Life and where improvements were needed. Content was updated continuously based on what worked in AI results.
- Building Topic Strength and Trust
Efforts were made to strengthen HDFC Life’s association with term insurance by improving depth, coverage, and consistency across content, supported by quality link building and education led content.
- Citation Building
A focused citation strategy increased HDFC Life’s presence across trusted external sources. Data-driven insights guided outreach efforts, helping secure authoritative mentions that improved AI recognition and credibility.
- Infigrowth Data Driven insights to Outperform Competition
Infigrowth insights were used to track AI Overview opportunities, including which keywords had the highest potential to trigger AIO results, how many terms HDFC Life appeared for, and share of AI search visibility. These signals guided prioritisation, helping focus efforts on areas where competitive gains were most achievable.
The Result
Secured 90+ term insurance category keyword placements within Google’s AI Overviews.
Achieved a 76.19x increase in term insurance sessions from LLM platforms (ChatGPT, Gemini, Perplexity).
90+
Improvement in AI Overview Keywords
76.19x
Improvement in Sessions
60+
Client Testimonial
200+
Global Brands
70+
Awards & Recognition
130+
Success Stories
Beauty & Fitness
Health
Our Solutions
