SEO & Link Building Impact for an Insurance Company in India
The Client
An insurance company in India, a leading financial and insurance provider, partnered with our SEO team to strengthen its digital visibility through a strategic monthly link-building campaign. The initiative was designed to build domain authority, improve keyword rankings, and boost organic visibility across high-intent BFSI (Banking, Financial Services, and Insurance) search categories, particularly within term insurance, life insurance, and investment segments.
“Infidigit’s SEO expertise helped us strengthen our organic visibility across highly competitive insurance and investment categories.”
The Objective
To drive sustained ranking growth and first-page visibility across key insurance and investment-related terms through a consistent, white-hat link-building strategy.
The Challenge
- Intense competition from top BFSI players.
- Periodic ranking fluctuations caused by Google’s core algorithm updates.
- Maintaining link quality, topical alignment, and adherence to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles.
The Solution
1. High-Authority Backlink Acquisition
- Secured backlinks from trusted finance, investment, and insurance-focused domains with DA 30+.
- Prioritised editorial placements and guest features to reinforce authority and credibility.
2. Topical Relevance & Anchor Optimisation
- Mapped anchor texts to core product clusters — including term plans, life insurance, child savings, and investment tools.
- Ensured natural link placements within contextually relevant financial content to boost semantic strength.
3. Consistent Monthly Cadence
- Monitored keyword performance and adjusted outreach priorities based on ranking movement.
- Balanced content-driven and authority-building backlinks for sustainable long-term growth.
Execution Highlights
- Monthly outreach to high-domain authority finance and fintech publishers.
- Leveraged content-first linking through educational blogs and industry articles.
- Integrated anchor text optimisation across top-performing categories.
- Continuous keyword tracking via SEMrush and Google Search Console guided link placement and targeting decisions.
The Result
92%
Improvement in Tracked Keywords
Showed Improvement or Maintained Stability, Reflecting Strong SERP Performance and Long-term Visibility.43%
Improvement in Average Keyword Position
From March to September 2025, Indicating Steady Progress Across Competitive Insurance Terms.
Top Performing Keywords
- Significant ranking improvements were observed for keywords such as “Money Back Policy,” “Child Plans,” and “Life Insurance,” highlighting the effectiveness of the link-building strategy.
- Do’s
- Do prioritise link quality and contextual relevance over quantity.
- Do maintain a consistent monthly cadence for link-building outreach.
- Do monitor keyword movement regularly to adjust targeting.
- Do align anchor texts with user intent and high-value product clusters.
- Don’ts
- Don’t use over-optimised or repetitive anchor texts.
- Don’t pursue irrelevant backlinks from non-financial domains.
- Don’t pause link-building efforts after early ranking gains—sustain momentum.
- Don’t compromise on content quality when building links.
The Conclusion
Through a focused and ethical link-building strategy, the insurance company achieved measurable gains in keyword rankings, visibility, and domain authority.
This initiative reinforced the brand’s leadership position within the competitive BFSI sector, demonstrating how sustained, data-led SEO efforts can translate into lasting digital equity and trust.
“The team’s transparency, timely reporting, and proactive communication make Infidigit a trusted growth partner.”
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