How Infidigit Achieved 102% Growth in Lendingplate’s Non-Brand Traffic
The Client
Lendingplate is one of India’s most rapidly expanding personal loan platforms, operating under Unifinz Capital India Limited, a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India (RBI). Specializing in quick and hassle-free personal loans, Lendingplate caters to salaried individuals across India, offering minimal paperwork and a fully digital application process.
The Objective
As one of India’s fastest-growing players in the personal loan industry, Lendingplate recognized a prime opportunity to bolster its online presence and drive sustainable growth. To enhance its search visibility and improve organic performance, Lendingplate partnered with Infidigit to implement a high-impact SEO strategy with ambitious, measurable goals:
- Double up their organic clicks from Google
- Double up their visibility by improving their impressions from Google
- Improve Keyword ranking performance in Top 10 by 2X
The Challenge
Although Lendingplate had a strong foundation with its broad range of personal loan products, Infidigit identified a strategic opportunity to amplify their organic search visibility and user engagement. The goal was clear – not just to increase traffic, but to attract high-intent visitors who were more likely to convert into qualified leads. To achieve this, Infidigit focused on advanced on-page optimization techniques, strategic keyword targeting, and refining the site’s structure to create a seamless user experience that would send stronger signals to search engines.
The Solution
In order to overview the challenge and achieve the desired objectives, Lending plate joined hands with Infidigit and following solution was identified and worked upon by both the teams
Page Creation via Programmatic SEO Approach:
Through programmatic SEO, Infidigit scaled Lendingplate’s web presence, ensuring that a broader range of search intents was addressed, and covering the page and content gap it had as compared to its competitors
Enhancing Content via EEAT (Experience, Expertise, Authoritativeness, Trustworthiness):
We strengthened Lendingplate’s digital trust by embedding expert-driven content that demonstrated authority, which directly enhanced the site’s SEO performance. Strategies like content pruning and hub and spoke model was implemented on the website to enhance the user and bot experience.
Building Authority via Strong Backlink Strategy:
To further amplify Lendingplate’s SEO, Infidigit developed a strategy to acquire high-quality backlinks from authoritative, industry-relevant sources, boosting the site’s credibility and organic rankings.
Enhancing Bot Experience via Technical Optimization:
Technical aspects like Core web vitals were optimized, schema markup was implemented, and redirections were refined to improve site performance, load times, and structured data. All these enhancements to a better user experience and higher search engine rankings.
The Result
Infidigit’s comprehensive SEO efforts propelled Lendingplate into a leadership position within the highly competitive personal loan market. As a result of strategic optimization, Lendingplate saw a dramatic improvement in key performance metrics:
102%
Improvement in Non Brand Clicks
150%
Improvement in Non-Brand Impressions
3x
Improvement in No of keywords ranking in Top 10
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