How Infidigit’s LLM SEO Strategy Drove Lendingplate’s AI Overview Growth
The Client
Lendingplate is one of India’s most rapidly expanding personal loan platforms, operating under Unifinz Capital India Limited, a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India (RBI). Specializing in quick and hassle-free personal loans, Lendingplate caters to salaried individuals across India, offering minimal paperwork and a fully digital application process.
The Objective
As search technology continues to evolve, the core objective was expanded beyond traditional SEO rankings. The focus now includes strengthening the brand’s presence across LLM-driven discovery channels such as ChatGPT, Gemini, and Perplexity, along with enhancing visibility in Google’s AI Overviews. This broader approach ensures the brand remains discoverable and authoritative in both conventional and AI-assisted search environments. For the same Lending plate had set following objectives:
- Drive measurable growth in referral traffic and brand mentions originating from LLM-based platforms, such as ChatGPT, Gemini, and Perplexity.
- Increase visibility, share and content placement frequency within Google’s AI Overviews to enhance top-of-funnel awareness and trust.
The Challenge
While making the Lendingplate website AI-ready, multiple hurdles hampered its visibility across AI-driven platforms.
Content
While the website had some SEO-optimised content in place, it still required greater depth and more consistent updates. This limited how effectively AI systems could recognise the brand as a reliable authority.
Technical Readiness
While the website had a solid SEO foundation, several technical factors limited its AI-readiness. Inconsistencies in schema markup, limited internal linking, and slow-loading pages reduced the likelihood of content being contextually aligned with AI Overviews and generative search results.
The Solution
To improve AI and LLM visibility, Infidigit implemented a combination of content, technical, and AI-focused SEO strategies designed for the evolving search landscape.
1. Structured Content Development Optimised for AI Interpretation
Infidigit revamped existing category & blog pages and created structured, in-depth content aligned with entity-based SEO principles. Each page was designed to help AI systems easily interpret and connect content contextually, improving their chances of being cited in AI-generated responses.
2. AI-Focused SEO Frameworks Anticipating Algorithm Evolution
A forward-looking SEO strategy was deployed, built to align with emerging search paradigms. This included optimising for semantic relevance, intent-based clustering, and conversational query patterns that LLMs commonly process.
3. Real-Time Optimisation via Infigrowth
Using Infidigit’s proprietary AI-driven SEO platform, Infigrowth, we were able to track real-time performance for our website. This allowed for immediate identification of new keyword opportunities and faster adaptation to evolving AI Overview results.
4. Strengthening Brand Presence within AI-Generated Responses
Beyond traditional SEO, the team implemented strategies to improve brand mention frequency and contextual visibility within LLM-generated summaries. This included entity mapping, authoritative link building, and content alignment with brand-specific attributes recognised by AI systems.
The Result
The successful implementation of these strategies delivered exceptional results for Lendingplate:
The project resulted in 100+ keyword placements across Google’s AI Overviews, along with a remarkable 57× increase in traffic from LLM platforms.
Additionally, the AI Overview Visibility Score improved from 0 to 2.27%, significantly strengthening the brand’s overall visibility and reach.
Infidigit’s partnership with lendingplate has set a new benchmark for AI-driven SEO growth and visibility in the era of generative search.
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