Metro Shoes Case Study
How Metro Shoes Increased Its Organic Sessions
About Metro Shoes
Metro Shoes is the country’s top footwear brand and is proud of its network of shoe stores in over 100+ cities and an online store providing exclusive fashion footwear and accessories.
What was Metro looking for?
- Increase in Organic sessions by 90%
- Increase in Keywords in top 10 ranking
- Increase in New Users
- Increase in Users
What Infidigit Provided them?
Over the course of 6 months, Infidigit helped Metro improve their revenue via an organic channel (SEO). In this process, we also improved their ROI via organic channels drastically.
With combined efforts by the Infidigit and Metro teams helped improve the organic users by 91%
Infidigit helped Metro Shoes to increase the users via organic channel
Infidigit helped Metro Shoes to increase the new users via organic channel
Infidigit helped Metro Shoes to increase keyword ranking in top 10 positions.
How Did We Achieve These Results?
- Technical fixes such as Updating Robots.txt file, Schemas, Sitemap, and Breadcrumb Optimization were performed. These implementations improved our overall technical SEO health score, which helped Google crawl, index, and rank the web page higher on SERPs.
Infidigit Team performed on-page activities like canonical tag optimization, internal linking, Meta and Header tag optimization, etc. This helped to increase the overall SEO health score.
Infidigit performed competitor analysis and optimize the content on the website. This included:
Created new content for all the ‘Category’ pages.
Included relevant keywords within the content to boost organic growth.
FAQ schemas were recommended and implemented on category pages to get featured in SERP
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