Myntra BFF Sale Case Study
How Myntra Increased Its BFF Sale By 42.53% Via SEO
With more than 3000 Brands and nearly 6 lakh products, Myntra is the one of the most well-known fashion and lifestyle e-commerce platforms in India.
What was Myntra looking for?
- Increase Organic Clicks by 35%.
- Increase Organic Sessions by 10%.
- 300+ Improve in Head Keywords Ranking for First Position
What Infidigit Provided them ?
Over time, Myntra has been able to increase their Clicks through organic channels with an Infidigit helped team. In this process, we also improved their visibility on SERP organically.
Over the years, Infidigit helped Myntra enhance its clicks through an organic channel (SEO). In this process, we also improved their ROI via organic media drastically.
Showcasing our knowledge in technical & on-page search engine marketing by executing a 17.80% improvement in visits. Simultaneously, we additionally stepped forward the range of users, revisiting their website.
Industry applauded the Myntra & Infidigit team’s collective efforts, which manifested the desired outcomes and awarded the team with a couple of awards in years.
How Did We Achieve These Results?
SEO needs competitor analysis. The millions of pages on a website can create challenges. Hence, we decided to focus our extra attention on content and title & meta descriptions of pages, which helped us optimize pages and improve our visibility on SERP.
Schema helps to increase the CTR of the website. We made sure that we answer the end-users queries. With the help of FAQ schema and ‘How To’ schema we managed to increase the CTR and rankings for respective keywords. This process helped Myntra to improve its visibility on SERP.
We performed a content gap analysis on the website. In this process, the content strategy was created and made sure that the content was more informative, valuable, user-friendly & most importantly, SEO friendly.