Myntra BFF Sale Case Study

How Myntra Increased Its BFF Sale By 42.53% Via SEO

With more than 3000 Brands and nearly 6 lakh products, Myntra is the one of the most well-known fashion and lifestyle e-commerce platforms in India.

What was Myntra looking for?

  • Increase Organic Clicks by 35%.
  • Increase Organic Sessions by 10%.
  • 300+ Improve in Head Keywords Ranking for First Position

What Infidigit Provided them ?

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Increase in Clicks through via organic channels

Over time, Myntra has been able to increase their Clicks through organic channels with an Infidigit helped team. In this process, we also improved their visibility on SERP organically.

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Increase in Revenue

Over the years, Infidigit helped Myntra enhance its clicks through an organic channel (SEO). In this process, we also improved their ROI via organic media drastically.

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Number of Head Keywords Rank #1

Showcasing our knowledge in technical & on-page search engine marketing by executing a 17.80% improvement in visits. Simultaneously, we additionally stepped forward the range of users, revisiting their website.

Number of Awards won

Industry applauded the Myntra & Infidigit team’s collective efforts, which manifested the desired outcomes and awarded the team with a couple of awards in years.

How Did We Achieve These Results?

Optimize Title & Meta Description

SEO needs competitor analysis. The millions of pages on a website can create challenges. Hence, we decided to focus our extra attention on content & title & meta descriptions of pages, which helped us optimize pages and improve our visibility on SERP.

Ranking Optimization via Schema Implementation

Answering end-users queries with the help of FAQ schema and ‘How To’ schema increases CTR and respective keywords ranking.

Dynamic & Static Content

We performed content gap analysis in this process and made the content more informative, valuable, user-friendly &, most importantly, SEO friendly.

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