How Myntra Increased Its BFF Sale By 42.53% Via SEO

The Client

Myntra has become the preferred go-to fashion destination heading the e-commerce revolution in India. With a drive to give impetus to the spirit of fashion in every potential customer, Myntra has its vision honed on the future by creating a lasting impression in the present. The company maintains a steady growth trajectory by featuring top domestic and international brands on board while enriching and optimising the customer experience. Myntra’s reach extends across 19000 pin codes within India and continues to be favoured by an ever-growing customer base.

The Objective

Myntra wished to expand its organic reach further and decided to set the following objectives:

  1. Increase Organic Clicks by 35%.
  2. Increase Organic Sessions by 10%.
  3. 300+ Improve in Head Keywords Ranking for First Position

The Challenge

Millions of pages wishing to rank for the same or similar keyword created several challenges preventing Myntra from ranking higher on Google SERPs.

The Solution

We had recognised that SEO hygiene for any website must start with one critical competitor analysis. Having conducted our research, we decided to focus our extra attention on content, title & meta descriptions of pages, which helped us optimize them and improve thier visibility on SERP. Thus, we

  • Optimised Title & Meta Descriptions
  • Implemented Schemas
  • Created Dynamic & Static Content

The Result

Over time, Myntra has increased their clicks through organic channels with  Infidigit’s help. In this process, we also improved their visibility on SERP organically. Over the years, Infidigit helped Myntra enhance its clicks through an organic channel (SEO). In this process, we also improved their ROI via organic media drastically. Showcasing our knowledge in technical & on-page search engine marketing by executing a 17.80% improvement in visits. Simultaneously, we stepped forward the range of users, revisiting their website. Lastly, the digital marketing Industry applauded the Myntra & Infidigit team’s collective efforts, which manifested the desired outcomes and awarded the team several awards over the years. All in all, we managed to generate the following results:

  1. Increase in Clicks by 42.53% via organic channels
  2. Increase in Revenue by 11.8%
  3. 660+ Number of Head Keywords Rank #1
  4. 14 Number of Awards won


Increase in Clicks via organic channels


Increase in Revenue


Number of Keywords Rank #1


Awards won

Browse Case Studies

Share this article

Myntra BFF Case Study