Infidigit’s SEO strategy helped Metro Shoes to achieve a phenomenal 676% rise in Non-Brand Clicks

The Client

Metro Shoes is one of the leading footwear companies in India, with a strong reputation for quality and style. With a focus on providing customers with the latest fashion trends and designs, the company has established itself as a trusted brand in the Indian footwear industry.

To bolster its footwear market standing and explore online retail potential, Metro Shoes partnered with Infidigit. The alliance aimed to enhance online presence and business visibility effectively.

Today, Metro Shoes has stood tall since 1947 with the strong presence of 289+ stores, 155+ cities, and 30+ states.

The Objective

Infidigit & Metro Shoes collaborated to create a strategic plan aimed at boosting organic traffic following the domain migration from to The strategy set forth the following key objectives:

  • Recover & accelerate organic traffic after the domain migration
  • Improve the visibility for non-brand queries on the SERP
  • Improve the non-brand clicks by 500%
  • Enhance crawling & indexing processes
  • Improve mobile version accessibility for search engine bots
  • Resolve critical SEO element rendering issues
  • Ensure the serving of major HTML attributes in accordance with web standards

The Challenge

  • The website struggled to appear prominently on search engine results pages (SERP) for non-branded terms, affecting its reach and organic traffic potential.
  • The mobile version of the site faced accessibility problems for both search engine bots and users, impacting the overall mobile user experience.
  • The on-page SEO elements of the website were not optimized effectively, potentially including issues with meta tags, content structure, and keyword optimization.

The Solution

A carefully crafted migration and redirection strategy played a crucial role in safeguarding the site’s investments, ensuring sustained visibility, increased traffic, and fortified search engine authority. Complementing this, Infidigit recommended a suite of On-Page SEO modifications, intensifying efforts to elevate the website’s comprehensive SEO health score. These adjustments spanned meta-tags, FAQs, refreshing content, internal link enhancements, and more, collectively contributing to a more robust online presence.

The Off-Page SEO endeavors were characterized by the creation of valuable do-follow backlinks from subsidiary companies, coupled with the strategic acquisition of no-follow backlinks from external websites. This multifaceted approach aimed to fortify the site’s off-site credibility and influence in search engine rankings.

In the realm of Technical SEO, diverse optimizations were implemented. These included the integration of structured data, refinement of website navigation, enhancements to UI/UX elements, correct optimization of website loading speed, prioritizing core web vitals, etc. These technical enhancements were strategically designed to furnish users with an enriched and streamlined online experience, aligning with contemporary standards for optimal website performance.

The Result

These results show a comparison between the time frame of July 2022 to April 2023.


Overall Clicks increased


Non-Brand Clicks increased


Organic Users Increased


Organic New Users Increased

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Infidigit’s SEO strategy helped Metro Shoes to achieve a phenomenal 676% rise in Non-Brand Clicks.