From Strategy to Scale: Metro Shoes Sees 104% YoY Growth in Organic Revenue with SEO
The Client
Metro Shoes is one of India’s well-known footwear brands, offering a wide range of stylish and comfortable options for men, women, and kids. The brand started in 1947 and has built a long reputation for quality and trust. With more than 500 stores across the country and a strong online presence, Metro Shoes brings together variety, solid craftsmanship, and reliable service. Whether someone wants everyday wear or something more elegant, the brand has something for every taste.
The Objective
Metro Shoes sought to enhance its organic visibility and maximize revenue by resolving key technical and content-related SEO issues impacting site performance and discoverability.
Primary goal: Achieve significant growth in organic traffic and revenue through comprehensive technical, content, and UX-driven SEO improvements.
The Challenge
A detailed audit highlighted key areas of improvement to strengthen technical SEO, on-page optimization, and overall site performance.
- Content Optimization & Keyword Mapping
Opportunities were identified to refine keyword targeting and reduce overlap between similar pages, ensuring stronger relevance and ranking potential for key URLs. - Product Detail Page (PDP) Enhancements
Certain PDPs were identified for visual enrichment through consistent use of product images, aimed at improving user experience and conversion rates. - XML Sitemap Optimization
The sitemap was refined to include all key category and product pages, supporting better crawlability and indexation by search engines. - CRO Enhancements for Out-of-Stock Products
Introducing a “Notify Me” feature was recommended to capture user interest and maintain engagement even when products were unavailable. - Schema Refinement on Blog Pages
Enhancements in blog schema implementation were suggested to improve search visibility and eligibility for rich snippets. - Pagination Optimization
Revisions were recommended to optimize footer content on paginated URLs, ensuring efficient crawling and minimizing duplication. - Contextual Internal Linking in Footer
Opportunities were identified to add relevant, SEO-friendly footer links that improve crawl depth and distribute link equity across key pages.
The Solution
To address these challenges and enhance the site’s organic performance, Infidigit executed a comprehensive SEO roadmap combining technical and content-focused strategies:
- Resolved Cannibalization Issues
Identified and removed duplicate and irrelevant pages, implementing canonical tags and noindex directives where required. - Restored Missing Product Images
Ensured all PDPs displayed correct product images to enhance visual appeal and user experience. - Updated XML Sitemap
Added all key category and product URLs to the XML sitemap to improve indexation and ensure search engines crawled the most important pages. - Implemented “Notify Me” Feature
Added a “Notify Me” button on PDPs for out-of-stock sizes, increasing user retention and engagement. - Fixed Blog Schema Implementation
Corrected article schema across blog pages to align with Google’s structured data standards, enhancing visibility in SERP rich results. - Optimized Footer and Pagination Setup
Removed redundant footer content from paginated URLs to improve crawl efficiency and avoid duplicate content. - Added Contextual Footer Links
Introduced strategically placed internal links in the footer section, improving crawl depth and supporting link equity distribution to key landing pages.
The Result
The combined impact of these optimizations led to substantial growth in key performance metrics. Comparing October 2025 vs. October 2024, Metro Shoes recorded impressive YoY improvements:
104%
Improvement in Organic Revenue
60+
Client Testimonial
200+
Global Brands
70+
Awards & Recognition
130+
Success Stories
Beauty & Fitness
Health
Our Solutions
200+ brands scaled revenue using our data-backed playbook.
Let’s Begin with Your Details
- Your data is properly secured encrypted by SSL.
- We hate spam too, your inbox is safe with us.
