How Infidigit Helped Mochi Shoes Boost Non-Brand SERP Rankings by 47.78% Using Strategic Content SEO
The Client
Mochi Shoes is a leading retailer in the footwear segment in India, with a significant online presence. With an SEO-focused approach in place for years, the brand has been successfully navigating the competitive landscape of e-commerce. As their SEO partner, Infidigit helped optimise many pages to rise up the SERP ranks and get a spot in the top pages. However, there was a need not just to sustain but enhance its digital footprint.
The challenge stemmed from multiple keywords in select categories requiring a final push, hustling between the first and second page of search results. In this scenario, content optimisation proved to be a viable solution, powered by the strategic use of AI to break into the final leg of the SERP race.
The Challenge
In the context of an oversaturated market, Mochi Shoes was faced with the challenge of differentiating itself and escalating its search engine presence. These challenges necessitated a strategic SEO approach:
- Overcoming market saturation in the footwear segment to stand out among competitors in the e-commerce niche.
- Improving SERP rankings to achieve greater visibility and organic search presence.
The Solution
Considering the challenges, Infidigit ideated and implemented a meticulous SEO strategy to enhance Mochi Shoes’ market position and online visibility. The following points detail the strategic innovations and content upgrades undertaken:
Identifying Growth Opportunities:
The team found three categories of pages (men’s footwear, women’s footwear, and non-brand) which were juggling between the first and second pages of the search results and needed a final nudge to grow.
AI-Driven Content Optimization:
The team developed and refined the best practices in AI prompt priming to refine content structure inspired by competing URLs for the target keywords on SERPs. This measure ensured accelerated implementation of best content practices over a wide set of targeted keywords.
Expert Content Creation:
Skilled writers and editors created SEO-optimized content that provided value-adding insights to meet user intent expectations in a saturated niche.
SEO-Optimized Footer Content:
The content team identified and strategically included phrases related to the focus keyword to organically expand the scope of detailing within the footer content.
Title and Meta Description Refinement:
Infidigit prioritized enhancing titles and meta descriptions in line with the updated footer content to improve search engine visibility and user engagement.
The Result
The following outcomes illustrate the impact of the strategic SEO measures implemented by Mochi Shoes:
1. Men’s Category Keywords:
- Clicks grew by 49.04%
- SERP Position Change was 35.90%
2. Women’s Category Keywords:
- Clicks surged by 44.30%
- SERP Position improved was 57.49%
3. Non-brand Keywords:
- Clicks increased by 28.72%
- SERP Position Improved by 47.78%
These metrics reflect the successful application of targeted SEO strategies, aligning with the brand’s objectives to break and retain positions in the competitive first page of the search results.
The Conclusion
Infidigit’s Mochi Shoes case study demonstrates strategic navigation through the booming e-commerce environment. As a result, the brand achieved significant improvements in its online presence by addressing challenges stemming from the heavy competition in its niche on SERPs. This journey highlights the strengths of a strong partnership between Mochi Shoes and Infidigit to leverage SEO for market differentiation and growth. In doing so, a benchmark has been set for SEO excellence in the retail footwear sector.
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