Mochi Shoes Sees 58.38% YoY Growth in Organic Revenue and 53.03% Surge in Non-Brand Clicks with SEO Strategy
The Client
Mochi Shoes is one of India’s leading fashion retailers in the footwear segment, offering a wide range of shoes, bags, and accessories for men and women. With a strong omnichannel presence, the brand has been focusing on strengthening its online growth. As their SEO partner, Infidigit implemented targeted strategies to improve user experience, fix technical issues, and enhance content visibility — driving measurable results in revenue and traffic.
The Objective
In a highly competitive footwear market, Mochi Shoes aimed to enhance its organic visibility and increase online revenue through strategic SEO interventions.
Key objective: Drive consistent growth in non-brand clicks and revenue through content, UX, and technical SEO optimization.
The Challenge
During the audit, several opportunities for on-page and technical SEO enhancements were identified to further improve visibility and user engagement.
- Category Page Optimization
Opportunities were identified to improve product mapping on certain category pages to ensure higher relevance and better user engagement. - Seasonal Page Optimization
Seasonal pages were enhanced for SEO to better align with high-intent search queries and capture additional organic traffic during key periods. - Conversion Rate Optimization (CRO) Improvements
Recommendations were made to strengthen product pages with elements such as “Free Delivery” and “Notify Me” options to improve conversions and user engagement. - Internal Link Structuring
Internal linking improvements were suggested to streamline navigation, enhance crawlability, and support stronger interlinking between key pages. - Schema Implementation Opportunities
Category and blog pages were identified for structured data enhancements such as FAQ and Article schema to increase visibility in rich results and improve CTR.
The Solution
To overcome these challenges and strengthen organic performance, Infidigit implemented a comprehensive SEO plan focusing on technical hygiene, UX improvements, and on-page optimization:
Fixed Product Mapping on Category Pages
Ensured accurate product-to-category mapping, improving content relevance and user satisfaction.
Seasonal Page Optimization
Optimized seasonal landing pages with relevant keywords, metadata, and structured content to capture trending search queries.
Implemented CRO Enhancements
Added key elements like “Free Delivery” information and “Notify Me” functionality on PDPs to improve conversion rates and enhance user engagement.
Resolved Broken Internal Links
Replaced or corrected broken URLs to ensure seamless navigation and better crawl efficiency.
Added FAQ & Article Schema Markup
Implemented FAQ & Article schema across category pages & blog pages to enhance search appearance with rich snippets and increase organic CTR.
The Result
The impact of these optimizations reflected strongly in the year-over-year data comparison for October 2025 vs. October 2024:
58%
Improvement in Organic Revenue
53%
Improvement in Non-Brand Clicks
60+
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