How Myntra Increased Its BFF Sale By 42.53% Via SEO
The Client
Myntra has become the preferred go-to fashion destination heading the e-commerce revolution in India. With a drive to give impetus to the spirit of fashion in every potential customer, Myntra has its vision honed on the future by creating a lasting impression in the present. The company maintains a steady growth trajectory by featuring top domestic and international brands on board while enriching and optimising the customer experience. Myntra’s reach extends across 19000 pin codes within India and continues to be favoured by an ever-growing customer base.
Manik Singla
Deputy Director - Digital Marketing at Myntra
The Objective
Myntra wished to expand its organic reach further and decided to set the following objectives:
- Increase Organic Clicks by 35%.
- Increase Organic Sessions by 10%.
- 300+ Improve in Head Keywords Ranking for First Position
The Challenge
Millions of pages wishing to rank for the same or similar keyword created several challenges preventing Myntra from ranking higher on Google SERPs.
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The Solution
We had recognised that SEO hygiene for any website must start with one critical competitor analysis. Having conducted our research, we decided to focus our extra attention on content, title & meta descriptions of pages, which helped us optimize them and improve thier visibility on SERP. Thus, we
- Optimised Title & Meta Descriptions
- Implemented Schemas
- Created Dynamic & Static Content
- Pro Tip
The Result
Over time, Myntra has increased their clicks through organic channels with Infidigit’s help. In this process, we also improved their visibility on SERP organically. Over the years, Infidigit helped Myntra enhance its clicks through an organic channel (SEO). In this process, we also improved their ROI via organic media drastically. Showcasing our knowledge in technical & on-page search engine marketing by executing a 17.80% improvement in visits. Simultaneously, we stepped forward the range of users, revisiting their website. Lastly, the digital marketing Industry applauded the Myntra & Infidigit team’s collective efforts, which manifested the desired outcomes and awarded the team several awards over the years. All in all, we managed to generate the following results:
- Increase in Clicks by 42.53% via organic channels
- Increase in Revenue by 11.8%
- 660+ Number of Head Keywords Rank #1
- 14 Number of Awards won
- Do’s
- Do integrate SEO early during web or app development phases.
- Do track keyword volatility to pre-empt ranking fluctuations.
- Do compress and serve images in next-gen formats like WebP.
- Don’ts
- Don’t depend on outdated sitemap formats or broken URLs.
- Don’t let UX elements like modals block content from crawlers.
- Don’t neglect pagination and canonical tags on large listings.
42.53%
Increase in Clicks via organic channels
11.8%
Increase in Revenue
660+
Number of Keywords Rank #1
14
Awards won
60+
Client Testimonial
200+
Global Brands
60+
Awards & Recognition
130+
Success Stories
Our Solutions
Free
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