How Nethradhama Eye Hospital Skyrocketed Local Visibility with GBP Optimisation
The Client
Nethradhama Super Speciality Eye Hospital is a leading eye care chain in Bangalore known for advanced ophthalmic treatments such as LASIK, cataract surgeries, glaucoma care and more. With multiple centres across Bangalore and a team of experienced ophthalmologists and specialised medical staff, the hospital focusses on delivering high‑quality vision care with state‑of‑the‑art technology and compassionate treatment.
The Objective
To improve Nethradhama’s Google Business Profile (GBP) visibility and user engagement in the Local Search “Pack” — ensuring the hospital appears prominently when users search for eye care services like “eye hospital near me”, “LASIK surgery Bangalore”, “best eye specialist in Indiranagar”, etc.
The Challenge
Before optimisation, the Nethradhama’s GBP had these issues:
- Unoptimized GBP description — it lacked relevant local keywords and did not clearly communicate services.
- Incomplete service details — doctor profiles and offered services were missing from the GBP Products/Services section.
- Image quality & optimization issues — images were missing relevant ALT text and geo‑tagged context, reducing visibility and engagement.
The Solution
Establishing a Scalable Website Architecture
To address these challenges, we implemented the following Local SEO optimisations:
1. Optimised GBP Description
- Crafted a keyword‑rich, user‑focused description incorporating top local and service terms that users search for (e.g., eye care in Bangalore, LASIK, cataract surgery, ophthalmologist, vision care)
2. Updated Doctor Profiles & Services
- Added detailed doctor credentials (specialities, qualifications, experience) to the GBP profile
- Listed all services offered at each branch (e.g., LASIK, Glaucoma management, Retina care, Cataract surgery) under the GBP services/products section
3. Image Optimization
- Uploaded high‑quality images of each centre and key service areas (operation theatre, consultation rooms)
- Added optimized captions and relevant keywords to each image for improved search relevance
4. Organic Reviews & Rating Improvement Strategy
We collaborated closely with the Nethradhama Super Speciality Eye Hospital business team to develop a structured review generation plan.
Key Initiatives:
- Designed an offline review acquisition campaign
- Implemented systematic follow-ups to increase response rates
This approach resulted in:
- Increased volume of organic reviews
- Improved overall ratings
- Strengthened local credibility and trust signals
5. Created Dedicated Webpages for Each GBP Location
To enhance local relevance, we created dedicated landing pages for each Nethradhama Eye Hospital branch, highlighting specific services, local keywords, and key information like landmarks, patient testimonials, and staff details. This helped optimize each GBP profile by.
- Targeting location-specific keywords: We used branch-specific keywords (e.g., “eye hospital in Indiranagar”) to improve local search rankings
- Enhancing user experience: Detailed information on each branch made it easy for users to find relevant services
- Boosting local search visibility: Linking each GBP to a dedicated page strengthened visibility in localized search results
- Driving engagement: Clear CTAs, contact details, and booking options increased engagement and conversions
The Result
Here’s how GBP metrics improved after optimisation — comparing key local search indicators across three branches:
1. Nethradhama Super Speciality Eye Hospital – Yelahanka
25x
Improvement in Desktop Visibility
54x
Improvement in Mobile Visibility
120%
Improvement in Website Clicks
439x
Improvement in Directions Requests
477x
Improvement in Calls
2. Nethradhama Super Speciality Eye Hospital – Jayanagar
112.72%
Improvement in Desktop Visibility
111.12%
Improvement in Mobile Visibility
21.04%
Improvement in Website clicks
1050.56%
Improvement in Directions Requests
21.06%
Improvement in Calls
3. Nethradhama Super Speciality Eye Hospital – Indira Nagar
18.05%
Improvement in Desktop Visibility
48.73%
Improvement in Mobile Visibility
53.61%
Improvement in Website Clicks
31.90%
Improvement in Directions Requests
20.71%
Improvement in Calls
60+
Client Testimonial
200+
Global Brands
70+
Awards & Recognition
130+
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