Boosting Organic Traffic by 173% for a Neuro Linguistic Programming Trainer
The Client
A renowned NLP trainer who specialises in providing internationally recognised NLP certification courses, is the first NLP and New Code NLP trainer in India to receive certification directly from Dr John Grinder, the co-founder of NLP.
His NLP courses aim to provide high-quality training for those seeking to become certified practitioners, coaches, and therapists, ensuring they receive the highest standards of training and certification.
The Objective
The primary objective was to accelerate the organic growth of the NLP training website by strengthening its search visibility and lead acquisition capabilities. The engagement focused on building a solid SEO foundation while driving measurable business outcomes.
Key goals included:
- Strengthening the website’s overall SEO health to improve crawling efficiency, indexing accuracy, and technical stability
- Driving substantial growth in organic traffic to reach a broader, more relevant audience
- Increasing enrollments for NLP training courses through improved organic visibility
KPIs:
To measure performance and address existing challenges, the following KPIs were defined:
- Achieve a 100% increase in organic traffic
- Improve keyword rankings across priority and high-intent search terms
The Challenge
The NLP website faced several structural and strategic challenges that were limiting its online visibility and growth potential.
Multiple domains hosting overlapping pages and content resulted in internal competition, diluting SEO equity and brand authority. The website’s design was not user-centric, which negatively impacted engagement and conversions.
In addition, both on-page and off-page SEO elements were under-optimised, reducing the website’s ability to rank effectively in search results. Technical issues related to crawling, indexing, and overall site experience further restricted performance. Addressing these gaps was critical to improving visibility, usability, and long-term scalability.
The Solution
To overcome these challenges and build a sustainable organic growth engine, Infidigit executed a structured and outcome-driven SEO strategy. The approach focused on technical consolidation, content enhancement, and authority building, aligned closely with the NLP trainer’s business objectives:
Domain Consolidation & Migration Excellence
To eliminate internal competition and centralise SEO value, Infidigit led the migration of five separate domains into a single unified domain. A comprehensive migration checklist was prepared, including detailed URL mapping and redirection planning to ensure a smooth transition without traffic loss. The process also involved optimizing the internal linking structure, recommending contextual anchor texts, and implementing canonical tags to prevent duplication issues. This ensured that all key pages retained and strengthened their SEO equity post-migration.
Scalable City Pages via Programmatic SEO
To improve local visibility and capture city-specific demand, Infidigit supported the creation of tier-based city landing pages using programmatic SEO. These pages were designed to target localised search intent and expand reach across multiple regions. A clean, user-friendly page structure was recommended to enhance usability and engagement, ensuring visitors could easily navigate and find relevant information.
Content Enhancement & Strategic Refresh
Existing content was reviewed and refreshed to align with current search intent and SEO best practices. Infidigit optimized key pages by updating content elements, improving relevance, and ensuring information remained accurate and valuable for users.
This approach helped improve rankings, engagement, and content credibility while supporting long-term organic growth.
Structured Data & Search Visibility Optimization
To improve indexing efficiency and enhance SERP appearance, Infidigit implemented structured data across key pages. This included:
- Breadcrumb schema
- FAQ schema
- People schema
- Organization schema
- Local business schema
These enhancements helped search engines better understand the website’s content, resulting in improved visibility and eligibility for rich results.
Comprehensive On-Page Optimization
Infidigit executed in-depth on-page SEO improvements across priority pages. This included crafting optimized meta titles and descriptions, enhancing page-level content, and strengthening internal linking pathways. Relevant schema recommendations were also provided to further improve search understanding and increase click-through rates (CTR) from organic search results.
Authority Building & Backlink Governance
Off-page SEO played a key role in strengthening the website’s domain authority. Infidigit implemented a strategic backlink acquisition plan focused on earning high-quality, relevant links. A detailed backlink audit was conducted to identify and disavow spammy or low-quality links that could negatively impact performance. This proactive approach improved the website’s trust signals, crawl efficiency, and ranking potential.
By integrating these strategies, Infidigit not only addressed the SEO challenges but also established a foundation for sustained growth and visibility in competitive search results.
The Result
By executing a holistic SEO strategy that addressed technical, content, and authority-related challenges, Infidigit successfully transformed the NLP website’s organic performance. The initiative not only resolved existing SEO issues but also laid a strong foundation for sustained growth, improved visibility, and higher course enrollments in competitive search landscapes.
173%
Improvement in Non-Brand Clicks
130%
Improvement in Organic Sessions
Improvement in Keyword Rankings
60+
Client Testimonial
200+
Global Brands
70+
Awards & Recognition
130+
Success Stories
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