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From Launch to 516% Revenue Growth: How SEO Fueled New Era Cap’s India Expansion
The Client
New Era Cap India is the official destination for the iconic New Era brand, globally recognised for its officially licensed headwear for baseball, basketball, and other sports. While New Era enjoys immense popularity in the US, its awareness in India was limited. Catering to sports enthusiasts and fashion-forward consumers, the brand sought to strengthen its online presence and capture Indian search traffic effectively.
The Objective
- Improve organic visibility and search rankings across key product categories
- Boost impressions and clicks from non-brand queries
- Strengthen content and technical SEO to increase discoverability and engagement in the Indian market
The Challenge
- Insufficient Non-Brand Visibility
The website relied heavily on brand searches, missing out on high-volume non-brand queries that could drive new users and revenue. - International Domain Conflicts
Brand keywords such as “new era cap” and “new era cap India” were not ranking on Indian SERPs, often overshadowed by international websites (neweracap.co.uk, neweracap.com, neweracap.eu). - Thin or Missing Content on Category Pages
Many category pages lacked keyword-rich content, limiting their relevance and visibility on search engines. - Under-Optimised Meta Tags
Pages were missing compelling, keyword-focused title tags and meta descriptions, reducing CTR from search results. - Limited Internal Linking
Crawling and indexing were hindered due to poor internal linking structure, affecting how well search engines discovered all category pages.
The Solution
- Hreflang Implementation Across International Domains
Implemented Hreflang tags across global New Era domains to signal regional targeting to search engines. This ensured that neweracap.in ranked for Indian audiences, eliminating conflicts with international websites and improving visibility in the local SERPs. - Category Page Optimisation
Optimised all key collection pages with target brand keywords, ensuring relevance for non-brand search queries. - Above-the-Fold (ATF) Content Enhancements
Added keyword-rich content at the top of product listing pages, providing contextual relevance and improving user engagement. - Bulk Page Creation for Keyword Opportunities
Developed new pages wherever there were clear opportunities based on search data, expanding the site’s footprint for high-potential queries. - Internal Linking Strategy
Implemented a robust internal linking strategy in the footer, improving crawlability and ensuring that all pages were indexed efficiently. - Meta Tag Optimisation
Updated title tags and meta descriptions across category pages to enhance keyword relevance, increase CTR, and attract more organic clicks.
The Result
Non-brand impressions grew over 30x, dramatically expanding New Era Cap India’s visibility across high-intent search queries.
Non-brand clicks increased more than 15%, capturing new audiences and driving significant traffic from non-brand searches.
Organic revenue surged over 6x, translating these visibility gains into strong growth in online sales within just six months of launch.
The Conclusion
In just 6 months since the project was onboarded, Infidigit’s combination of technical SEO improvements, keyword-focused content, and structural optimization helped New Era Cap India overcome visibility challenges, grow both brand and non-brand traffic, and drive significant organic revenue. This case study demonstrates how a focused, holistic SEO strategy can unlock rapid organic growth in competitive markets.
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