John Muller on the Importance of Text-to-HTML Ratio for SEO

John Muller on the Importance of Text-to-HTML Ratio for SEO

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    John Muller, in his recent statement on Reddit on text-to-HTML ratio, said, “It makes absolutely no sense at all for SEO,” and you should “ignore any report that gives you a text:html ratio.”

    In his statement, we can see he clearly emphasizes that text-to-HTML ratio or proportion has never been a meaningful aspect of SEO, and focusing on it will never yield fruitful results.

    Women working on a text-to-HTML ratio of a website

    The text-to-HTML ratio refers to the proportion of text content compared to the HTML markup in a webpage. It’s often viewed as an indicator of content quality or SEO performance. However, according to John Mueller, it’s not a valid or meaningful metric. In a humorous way, John Muller states, “I will give you and your boss a very disappointed look from afar” if an SEO focuses on text-to-HTML ratio in their organization.”

    This is not the first time John Muller has stated that the text-to-HTML ratio is useless or not a helping factor in SEO; he stated a year ago, “Code-to-text has never been an SEO factor,” in 2018. 

    In simpler terms, John suggests that focusing on user experience, such as changing the font or text color, will have a more noticeable impact than fixating on these ratios.

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    Women working on a text-to-HTML ratio of a website

    John Muller on the Importance of Text-to-HTML Ratio for SEO