Google has introduced a new search functionality wherein specific text directly answering a user query is highlighted in blue text in the featured snippet result. This blue highlighted text has a greater font size than the non-highlighted text in the featured snippet.
What’s interesting is that webmasters don’t need to do anything to enable this functionality. It works on both desktop and mobile. Please note that not all featured snippets are getting these blue highlights.
- A new functionality where specific text directly answering a query is highlighted in blue
- The blue highlighted text has a greater font size than the non-highlighted text
- Webmasters need not do anything to enable this functionality
- Works on both desktop and mobile
Here’s how it looks:
How Google’s Featured Snippets Work
A featured snippet is a special box in Google search results, where the format of a regular search is reversed, leading to the snippet text appearing before the link to the page. You cannot mark a page for a featured snippet.
It is Google’s automated systems that decide whether a page would make a good fit for a featured snippet for a search query, and if the page makes the mark, it is promoted to the special box.
When a user clicks a featured snippet, they are straight away directed to the area of the page from where the descriptive text was fetched.
Blast from the Past:
Earlier, in September 2022, the search engine giant tested this feature with two different colors: blue and yellow. With the roll out of the new update, it is evident that Google has decided to stick to the blue highlighted text.
Related News :
Universal Analytics 360 deadline Extended to 2024 | Google Search Console Update | W3C Announces Major Change | YouTube launches new Live Redirect feature | Google Tests New Featured Snippets | Google to End Support for Universal Analytics in 2023 | Google Introduces Favicons, Sitename, and Sponsored Labels on Desktop | Google March Broad core update 2023
Popular Searches :
SEO Company | SEO Agency | SEO Consultants | SEO Services | Ecommerce SEO Services | SEO Audit Services | Google Penalty Recovery Services | Local SEO Services | PPC Services | App Store Optimization Services | Conversion Rate Optimization Services | Link Building Services | Content Marketing Services | Enterprise SEO Services | Professional SEO Services | List of Search Engines | What is SEO | Types of Digital Marketing | What is Google Tag Manager | On-page SEO Services | Off Page SEO Activities List | Technical SEO Checklist | What is YouTube SEO | History of Google | Types of SEO | Benefits of SEO | Cloaking | What is Sitemap | Bounce Rate | Off Page SEO Checklist