How Infidigit boosted Non-brand Visibility by 277% in less than a year for a philanthropic advisory firm.
The Client
The Objective
Understanding the importance of organic search visibility in driving business growth, these philanthropic advisors partnered with Infidigit to develop a data-driven SEO strategy to increase their organic search visibility. The core objective was to optimise their digital footprint by improving search engine discoverability, enhancing content relevance, and strengthening website credibility.
To achieve this, the SEO team at Infidigit laid out key performance objectives:
✅ Increase Organic Users by 100%
✅ Increase Organic Sessions by 100%
✅ Improve Non-Brand Clicks by 100%
The Challenge
In today’s digital era, strong Google Search visibility is key to business growth. The philanthropic advisory firm, entering new markets in India to maximise the impact of charitable contributions through their advisory services, personalised giving recommendations, and donation platform, sought to enhance their organic presence to attract the right audience and reinforce their authority.
The primary challenge for them was operating within an extremely niche industry, where both the service offering and target audience were highly specialised. This made it difficult to build visibility, reach the right donors and partners, and establish thought leadership organically in search results.
To address this, the focus was not just on increasing traffic but on attracting high-value clients by optimising content, refining site structure, and implementing advanced keyword strategies. These initiatives not only strengthened their credibility but also positioned them for sustainable growth in a niche market.
The Solution
To strengthen the firm’s online visibility and drive relevant organic traffic, our team implemented a structured SEO strategy. The goal was to improve organic visibility, website usability, and overall digital authority while ensuring they remained a leading name in philanthropy advisory in India. Key components of our approach included:
1. Competitive Benchmarking & Opportunity Mapping
A detailed competitor analysis revealed opportunities to outpace rivals in search rankings and digital authority. Our approach included:
- Keyword Opportunity Mapping: Identified and targeted high-potential keywords that competitors ranked for, but they did not.
- SERP Feature Analysis: Examined competitor performance in featured snippets, knowledge panels, and FAQs to align the brand’s content strategy accordingly.
- Universe Analysis: Universe research and competition analysis to identify the page gap and opportunity to create new pages to capture and expand the universe.
2. Technical Enhancements
The second step was to enhance website’s search visibility and user experience. We implemented key technical SEO improvements. Structured data was added to optimize SERP appearance and improve discoverability. A well-maintained XML sitemap ensured efficient crawling and indexing of important pages. Breadcrumb optimization refined site navigation, making it more intuitive for users while aiding search engines in understanding site structure. Additionally, we strengthened internal linking and addressed crawling issues, ensuring seamless access to critical pages and ultimately boosting the website’s overall search performance.
These optimizations improved the overall technical SEO health score, making it easier for Google to rank the pages higher on SERPs.
3. Strategic Content Refinement & Optimisation
Since content is at the core of website’s digital presence, we focused on making website content more user-friendly, informative, and SEO-optimised. The approach included:
- Implementing E-E-A-T Principles: Strengthened credibility by integrating expert opinions, citations, and authoritative references in content.
- Targeting Featured Snippets: Structured content with FAQs and bullet points to increase the chances of securing featured snippets on Google.
- Outbreaks-Related Blog Posts: Created timely content covering industry outbreaks, contamination risks, and safety measures, positioning brand’s as one of the thought leaders.
By enhancing content relevance and structure, there was an increase organic visibility and user engagement.
4. On-Page SEO Enhancement for Maximum Visibility
On-page SEO is vital for ensuring that search engines understand the content and relevance of web pages. Key optimizations included:
- Title Tag & Meta Description Enhancements: Ensured each page had a compelling, keyword-rich meta title and description.
- Header Tag Optimization: Used structured headings (H1, H2, H3) to improve readability and SEO.
- Internal Linking Strategy: Created strong internal link structures to distribute authority across key pages.
- Canonicalization Fixes: Resolved duplicate content issues by implementing proper canonical tags.
- Image Optimization: Compressed images and added descriptive alt text to improve page speed and accessibility.
These optimizations collectively improved the website’s overall SEO health score, leading to better rankings and engagement.
The Result
Within 7 months, Infidigit’s SEO strategy led to significant improvements in organic search performance:
2x
Improvement in AI Non-Brand Click
2x
Improvement in Organic Sessions
2x
Improvement in New Users
2x
Improvement in Keyword Ranking in Top 5
4x
Improvement in Keyword Ranking in Top 10
Organic Sessions
AI Overview Share
Keyword Ranking & AI Overview
60+
Client Testimonial
200+
Global Brands
70+
Awards & Recognition
130+
Success Stories
Beauty & Fitness
Health
Our Solutions
200+ brands scaled revenue using our data-backed playbook.
Let’s Begin with Your Details
- Your data is properly secured encrypted by SSL.
- We hate spam too, your inbox is safe with us.
