Infidigit Skyrocketed Pisarto’s Page Speed Performance

The Client

Pisarto, founded in 2019, has emerged as a transformative force in the art world. Traditionally, art has been confined to the walls of exclusive galleries, creating an impression of elitism. However, Pisarto’s mission is to break these barriers and democratise art.

Established initially as a tech-driven online art gallery, Pisarto quickly recognised the potential to integrate art into our daily lives. This realisation led to a remarkable transformation, as Pisarto evolved into an online store that offers artistically designed, art-themed products catering to various aspects of our everyday routines.

Pisarto proudly presents a curated selection of home decor, household essentials, and lifestyle products, all infused with artistic creativity. Moreover, the platform allows artists and entrepreneurs to showcase their creations to a wider, nationwide audience, transcending local boundaries.

Pinaki Gupta

Founder and Director at Pisarto

I wanted to express my gratitude to the Infidigit Engineering team for their outstanding work on optimizing the speed of the Pisarto website. Their efforts have resulted in a significant improvement in the final score, addressing a long-standing issue that has finally been resolved. I extend my thanks to all involved for their dedication and expertise in getting this done.

The Objective

To significantly boost the website’s page speed for both mobile and desktop versions, thereby elevating user experience. This aligns with Infidigit’s specialised expertise in website development and our steadfast commitment to optimising page speed.

Key Performance Indicators (KPIs):

  1. Achieve a Google PageSpeed Insights score higher for both mobile and desktop versions of the website.
  2. Reduce the website’s average page load time to under 3 seconds.
  3. Improve the website’s ranking in search engine results pages (SERPs) by optimising for page speed, contributing to higher organic traffic and better SEO performance.

The Challenge

The challenge was effectively minimising CSS, JavaScript, and HTML files to decrease their sizes and optimise code execution. This involves identifying redundant or unnecessary code segments and ensuring efficient coding practices. Additionally, evaluating and potentially reducing the reliance on third-party scripts and plugins is essential. These external elements can significantly impact page load times, and careful assessment is needed to balance functionality and performance. Balancing these tasks is crucial for faster page load times, enhancing user experience and improving the website’s overall SEO and usability.

The Solution

Code Minification

  1. Identification and Automation:- We identified all CSS, JavaScript, and HTML files that needed minification.
  2. Manual Review and Testing:- After automated minification, our development and quality assurance teams conducted manual reviews.Rigorous testing was carried out to ensure critical functionalities weren’t affected.

Code Optimization

  1. Code Review and Refactoring: Our development team conducted a thorough code review. Redundant and inefficient code segments were refactored for improved performance.
  2. Code-splitting and Asynchronous Loading: Non-essential scripts were loaded asynchronously using the `async` attribute.

Handling Third-Party Scripts and Plugins

  1. Comprehensive List and Impact Assessment: We compiled a comprehensive list of all third-party scripts and plugins integrated into the website. Using browser developer tools and PageSpeed Insights, we assessed their impact on page load times.
  2. Exploring Alternatives: Identified critical functionalities and explored alternatives or custom solutions to reduce reliance on external scripts.

Page Loading Prioritization

  1. Critical Resources and Lazy Loading:- We prioritized loading critical resources, placing them in the `<head>` section for faster rendering. Implemented lazy loading for non-critical resources, such as below-the-fold images and scripts.
  2. Optimized Loading Order:- Carefully arranged the loading order of scripts and stylesheets to minimise render-blocking and optimise page speed.

Monitoring and Testing

  1. Continuous Monitoring: We set up continuous monitoring using tools like Google PageSpeed Insights and GTmetrix. Regularly reviewed and analyzed performance metrics to identify areas for improvement.
  2. Regular Speed Tests: Scheduled regular speed tests to measure the impact of optimizations and track consistent improvements over time.

By implementing these steps, we successfully addressed the challenges. We optimised our website for improved page speed, resulting in enhanced user experiences and better SEO performance, in line with our commitment to delivering high-quality content and online experiences as SEO experts at Infidigit.

The Result

The Initial Audit PageSpeed Score as per GTMatrix was E

After Optimization, the Score Reached A

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Infidigit Skyrocketed Pisarto’s Page Speed Performance