Driving Domain Authority Growth for Planet Smart City Through Authority-Led SEO
The Client
Planet Smart City is a global leader in affordable, sustainable, and digitally integrated communities, operating across Europe, Asia, North America, and South America.
In India, Planet Smart City enables housing societies with smart infrastructure solutions such as intelligent water management, motion-sensing lighting, and community management apps—helping societies reduce utility costs, improve efficiency, and build connected communities
The Objective
The objective of the engagement was to increase Planet Smart City’s domain authority in order to build long-term organic credibility and create a scalable foundation for inbound lead generation.
Rather than short-term traffic spikes, the focus was on strengthening authority signals that would improve ranking stability, content trust, and sustained organic performance.
The Challenge
Improving domain authority in a niche, B2B real estate infrastructure category presented several challenges:
- Low natural link velocity: Smart infrastructure solutions had low search and content awareness, limiting passive backlink opportunities.
- Narrow ICP: Content needed to resonate with housing society committees rather than a broad consumer audience.
- Education-heavy category: Authority had to be earned through depth and usefulness, not promotional messaging.
- Competitive thematic overlap: Topics like water saving and cost reduction were dominated by large B2C and marketplace sites.
- Local relevance vs. domain strength: The site needed city-specific content without fragmenting overall domain authority
The Solution
Infidigit executed a content- and link-led authority building strategy, designed to improve both on-site topical depth and off-site trust signals.
Topical Authority Through Problem-Led Content
Infidigit created in-depth, SEO-optimized content around core housing society challenges such as:
- Water leakage, wastage, and tanker dependency
- Rising infrastructure and maintenance costs
- Long-term sustainability and operational efficiency
This positioned Planet Smart City as a subject-matter authority, increasing content credibility and link-worthiness.
Structured Content Architecture
Each content asset followed a consistent framework:
Problem → Impact → Smart solution → Proof → Action, helping search engines identify expertise, relevance, and intent alignment.
Relevant Backlink Acquisition
To strengthen off-site authority, Infidigit:
- Acquired backlinks from contextually relevant domains within real estate, infrastructure, sustainability, and housing ecosystems
- Prioritized link quality and topical relevance over volume
- Ensured backlinks supported key authority pages and content clusters
This improved domain-level trust while reinforcing topical authority signals.
Strategic Internal Linking & Localization
- Strengthened internal linking to distribute link equity across priority pages
- Built location-specific content for Pune and Bengaluru while maintaining consistent topical depth
These efforts ensured regional relevance without diluting overall domain authority.
The Result
Within 4 months, the authority-focused SEO strategy delivered measurable outcomes:
30.76%
Improvement in Domain Authority
Stronger Site-Wide Trust and Ranking Stability
Faster Performance and Indexing of New Content
By focusing on relevant backlink acquisition and topical authority, Infidigit helped Planet Smart City build a sustainable SEO asset that continues to compound organic performance and business impact
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