Home > Case Study > Lead Generation Case Studies > Planet Smart City Leads Improvement Case Study
How Infidigit Drove a 17x Increase in Organic Leads for Planet Smart City
The Client
Planet Smart City is a global leader in affordable, sustainable, and digitally integrated communities, operating across Europe, Asia, North America, and South America.
In India, Planet Smart City enables housing societies with smart infrastructure solutions such as intelligent water management, motion-sensing lighting, and community management apps—helping societies reduce utility costs, improve efficiency, and build connected communities
The Objective
The primary objective of the engagement was to generate qualified organic leads from housing societies—specifically targeting society decision-makers such as committee members, treasurers, and facility managers in Pune and Bengaluru.
The focus was not brand visibility, but consistent inbound lead generation from non-brand organic search.
The Challenge
Generating leads through SEO in the real estate infrastructure space presented unique hurdles:
- Low transactional intent: Housing societies were not actively searching for Planet Smart City or similar vendors.
- Highly specific decision-makers: Purchase decisions were made by society committees, resulting in limited but highly valuable search demand.
- Education-first funnel: Prospects needed to understand cost impact and infrastructure benefits before considering a solution.
- Informational-to-lead gap: Standard informational content did not naturally convert into inquiries without strong intent alignment.
- Geo-dependent demand: Leads needed to be relevant at a city level to be actionable
The Solution
Infidigit designed a lead-first SEO framework, where every content and optimization decision was mapped to conversion.
1. Problem-to-Lead Content Strategy
Instead of product-led pages, Infidigit created problem-driven content around:
- Water leakage, tanker dependency, and wastage
- Rising maintenance and utility costs
- Long-term infrastructure savings for housing societies
Each piece was structured to move users from problem awareness → cost impact → solution → lead action.
2. ICP & Location-Led Targeting
- Content was written specifically for housing society committees and treasurers
- Location-specific pages and blogs ensured leads were relevant to Pune and Bengaluru societies
3. Conversion-Led SEO Execution
To turn organic visits into inquiries:
- High-visibility CTAs were placed contextually across blogs
- Educational lead magnets addressed cost savings and ROI
- Floating and banner CTAs ensured constant lead capture without disrupting content consumption
This ensured SEO traffic consistently translated into qualified form fills and inquiries
The Result
SEO evolved from a discovery channel into a predictable, scalable source of high-intent housing society leads, directly supporting business growth in key Indian markets
17x
Improvement in Organic Leads - 4 Months
60+
Client Testimonial
200+
Global Brands
70+
Awards & Recognition
130+
Success Stories
Beauty & Fitness
Health
Our Solutions
