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How Infidigit Helped a Premium Handbag Brand Achieve 89% More Organic Clicks During Black Friday
The Client
A premium handbag brand, known for its elegant, modern designs and strong presence across both retail and online platforms in India, was gearing up for the most competitive shopping season of the year—Black Friday. With a network of 600+ offline stores and a rising e-commerce footprint, the brand aimed to make the most of the seasonal shopping surge. To further engage with a younger, trend-conscious audience, the brand had also onboarded a popular Bollywood actress as its ambassador..
To scale results during the Black Friday period, the brand partnered with Infidigit, a performance-driven SEO agency, to drive qualified traffic and increase organic conversions.
The Objective
The primary goal was to maximize online visibility and organic traffic from high-intent shoppers during the Black Friday sale period (October 27 – December 2). The focus was on attracting new customers through non-brand searches, improving discoverability of sale-related pages, and capitalizing on Black Friday trends.
The Solution
1. SEO Optimization for High-Intent Searches
- Infidigit conducted deep keyword research to identify trending queries related to Black Friday handbag deals.
- Meta titles and descriptions were rewritten using targeted, high-conversion keywords like “Black Friday Handbag Sale”.
- Focus was placed on non-brand keywords to attract new users unfamiliar with the brand.
2. Technical SEO & Indexing Enhancements
- Updated XML sitemaps were submitted to ensure timely indexing of all sale-related landing pages.
- Internal linking structures were strengthened, allowing search engines and users to navigate effortlessly to key sale categories.
The Result
📈 Traffic Growth & Engagement (October 27–30 and November 27–30):
89.87%
Improvement in Total Organic Clicks
81.05%
Improvement in Impressions
89.44%
Improvement in Non-Brand Clicks
82.13%
Improvement in Non-Brand Impressions
These results reflected a successful outreach beyond existing customers, increasing reach to new, high-intent shoppers.
Key Takeaways
- Smart keyword targeting helped the brand rank prominently for seasonal searches, significantly boosting organic visibility.
- Technical improvements (sitemap updates + internal linking) accelerated page indexing and improved user navigation.
- A strong rise in non-brand traffic validated the success of Infidigit’s strategy to reach new potential buyers.
The Conclusion
Infidigit’s strategic blend of SEO content optimization and technical enhancements led to impressive growth for the premium handbag brand during Black Friday. The campaign not only increased traffic but also helped attract new users, expanding the brand’s organic reach beyond loyalists.
These results demonstrate how data-driven SEO initiatives—when executed ahead of high-demand events—can yield high-impact performance gains. The success of this campaign sets a solid benchmark for future seasonal activations.
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