Home > Case Study > SEO Case Studies > Premium Handbag Brand SEO & Content Strategy Case Study
Achieved 670% More Impressions and 237% Growth in Clicks Through Strategic SEO and Content for a Premium Handbag Brand
The Client
A premium handbag brand renowned for its contemporary, globally inspired designs has established itself as a leader in the fashion accessory space. With over 600 offline stores across India and a growing presence on e-commerce platforms, the brand caters to modern women seeking both style and functionality. In 2024, the brand further amplified its appeal by onboarding a leading Bollywood actress as its ambassador, resonating strongly with young, style-conscious consumers.
The Objective
- Improve organic visibility and search rankings across key product categories
- Boost impressions and clicks from non-brand queries
- Strengthen content and technical SEO to drive discoverability and engagement
The Challenge
- High Competition from Aggregators
Aggregator websites dominated the top SERP positions, reducing visibility for brand-owned pages. - Crawlability Limitations Due to Infinite Scroll
Search engines struggled to index content beyond the second scroll, limiting product discoverability. - Lack of Keyword-Rich Content
Critical sections like the header and footer were missing optimized content, impacting contextual relevance. - Limited Category-Level Navigation
Only a handful of categories were prioritized, leading to poor internal linking and limited entry points for users. - Under-Optimized Meta Tags
Many pages lacked compelling, keyword-optimized title tags and meta descriptions, reducing CTR potential.
The Solution
- Category Page Optimization
Optimized key collection pages (e.g., sling bags, tote bags) with targeted keywords to compete directly with aggregator listings. - Improved Crawlability with Pagination
Replaced infinite scroll with proper pagination to enable deep crawling and indexing by search engines. This also enhanced user navigation. - Content Enhancements Above-the-Fold & in Footers
Added keyword-rich content at the top of product listing pages and in the footer for improved context and internal linking. This bolstered indexation and distributed link equity effectively. - Expanded Entry Points via Category Tagging
Prioritized high-volume categories based on search data and inventory, allowing more navigational options and improving session depth. - Meta Tag Optimization
Rewrote title tags and meta descriptions across key pages to improve keyword relevance and click-through rates.
The Result
📈 Organic Performance Growth
6x
Improvement in Impressions
Significantly Boosting Brand Visibility2x
Improvement in Clicks
Indicating Improved Engagement with SERP Listings10x
Improvement in Non-Brand Impressions
(April 2024 – Feb 2025)3x
Improvement in Non-Brand Clicks
(April 2024 – Feb 2025)🔍 Crawlability & Indexation
4x
Improvement in Indexed Pages
Post-Pagination and Crawl EnhancementsThese results translated into stronger keyword rankings, higher discoverability, and a broader audience reach—ultimately driving more organic revenue in a highly competitive digital marketplace.
The Conclusion
Through a combination of technical SEO fixes, keyword-focused content enhancements, and structural improvements, Infidigit enabled the premium handbag brand to overcome intense competition, boost organic reach, and significantly grow both branded and non-branded traffic. This case study showcases the impact of holistic SEO in unlocking untapped organic growth for fashion e-commerce brands.
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