Turning Smart Infrastructure Into Smart Leads: 17× Growth in 4 Months
The Client
The RealEsTech industry is growing rapidly around the world, but in India, adoption is still in its nascent stages.
Most housing societies are not yet familiar with how solutions like smart water management, motion-sensing lighting, or digital community platforms can simplify maintenance and reduce costs.
The challenge was not only to market innovation but also to create awareness about why these technologies matter.
The Objective
The brand needed to make an impact in a category with little existing awareness. The campaign focused on four key goals:
- Build search visibility in a low-awareness space
- Educate housing committees about digital infrastructure benefits
- Generate qualified B2B leads from Pune and Bengaluru
- Establish credibility over traditional facility management players
The approach was clear: educate the audience first, then drive conversions.
The Challenge
- Entering a niche category meant starting almost from scratch.
- Search intent was low, housing committees were the real decision-makers, and larger consumer brands dominated top search rankings.
- Since services were city-specific, the campaign also needed precise local targeting.
While informational blogs brought traffic, they were not converting into leads.
Overcoming these challenges required a mix of education, SEO accuracy, and conversion-driven design.
The Strategy
A content-first, data-backed SEO framework was developed to build awareness and turn interest into action.
1. Audience-Focused Content
The team identified key pain points for housing societies, such as water wastage, high energy bills, and the need for sustainability.
Each article followed a simple story pattern: Problem → Cost → Solution → Proof → Action.
This approach helped explain the value of smart infrastructure in practical, relatable terms.
2. Localised Search Targeting
City-based landing pages for Pune and Bengaluru were created to match intent-led queries like “smart water management for Pune societies.”
This ensured traffic came from relevant, high-intent users instead of broad search audiences.
3. On-Page Optimisation and AI Visibility
The technical SEO process strengthened content visibility across both search and AI-driven results through:
- Improved metadata, headings, and schema
- Internal linking between blogs and service pages
4. Conversion-Focused Format
Content was meticulously developed to serve a dual purpose:
- To educate audiences
- To facilitate the conversion of leads into customers.
By integrating compelling narratives, actionable insights, and clear calls to action, these content pieces aimed to encourage meaningful engagement with potential clients.
The Solution
The four-month execution plan was structured for steady growth and continuous refinement:
- November 2024: SEO audit and content planning
- December 2024: Blog rollout and CTA integration
- January 2025: On-page improvements and snippet targeting
- February 2025: Landing page testing and lead flow optimisation
This agile rollout helped strengthen visibility, engagement, and conversions month over month.
The Result
Within four months, the campaign delivered measurable results:
17x
Improvement in Organic Leads
123%
Improvement in Organic Sessions
9x
Improvement in Top 5 Keyword Rankings
5x
Improvement in AI Overview Visibility
4x
Improvement in Featured Snippet Visibility
6x
Improvement in Non-Brand Impressions
4x
Improvement in Non-Brand Clicks
The content-led SEO strategy turned a low-intent audience into an engaged, high-quality lead source, driving both brand authority and business growth.
60+
Client Testimonial
200+
Global Brands
70+
Awards & Recognition
130+
Success Stories
Beauty & Fitness
Health
Our Solutions
200+ brands scaled revenue using our data-backed playbook.
Let’s Begin with Your Details
- Your data is properly secured encrypted by SSL.
- We hate spam too, your inbox is safe with us.
