Infidigit's SEO Strategy Achieves 4000%+ Growth in Clicks for MBA Category
The Client
A leading overseas education consultancy based in Mumbai, offering end-to-end guidance for students aspiring to study abroad. Their services include career counselling, university admissions consulting, test preparation, visa assistance, and profile building. With a track record of helping over 50,000 students, the consultancy maintains a 100% university admission success rate and has consistently helped students secure scholarships at top international institutions.
The Objective
To empower students through personalised guidance and digital resources, helping them achieve their academic and career aspirations globally by:
- Providing expert career counselling tailored to individual strengths and interests.
- Assisting with admissions to top universities abroad through personalised consulting.
- Offering test preparation and visa support for a smooth application journey.
- Enhancing student profiles to improve chances of admission and scholarship success.
- Increasing visibility for MBA-related programs through targeted SEO strategies.
The Challenge
The consultancy aimed to boost visibility and traffic for its MBA program pages but faced several SEO roadblocks:
- Existing MBA pages were not aligned with user search intent or optimised for high-volume keywords.
- Limited content coverage on key topics like program types, eligibility, application guidance, and career outcomes.
- Low rankings led to reduced organic impressions, fewer clicks, and minimal engagement on MBA-related content.
The Solution
To resolve these issues, Infidigit implemented a focused SEO strategy:
- Conducted in-depth keyword research targeting high-intent and long-tail MBA search queries.
Created new content-rich MBA-focused pages covering key topics such as:
- Specialisations (e.g., Finance, Marketing, HR)
- Eligibility and application processes
- Scholarship opportunities
- Career prospects and ROI
- Program comparisons and study destinations
Applied SEO best practices, including:
- Strategic keyword placement
- Engaging meta descriptions and structured headings
- Internal linking for better navigation and authority
Ensured the content matched user intent and provided value to prospective MBA students.
The Result
This dramatic uplift in visibility and engagement positioned the consultancy’s website as a go-to resource for students exploring MBA programs abroad.
1366.95%
Improvement in Clicks
1366.95%
Improvement in Impressions
Beauty & Fitness
Health
Our Solutions
