Abentra Case Study
How Abentra Overcame The Pandemic With 6X Growth On Category Pages
Abentra is a UAE-based online classifieds platform that offers sellers the opportunity to add listings for a wide range of services free of cost. It has a presence across the Middle East and India.
What was Abentra looking for?
- Improvement in Crawl Rate
- Improvement in Keyword Rankings
- Increase in Organic Sessions
What Infidigit Provided them ?
Implemented technical SEO to improve the crawl rate of website.
Our strategy and implementation helped Abentra to improve keyword rankings.
With best SEO practices we have helped Abentra to increase the organic sessions.
A Gold at Drivers of Digital award for Best Digital Marketing Campaign during COVID-19. This is the fastest award-winning campaign as significant results were delivered within 6 months only.
How Did We Achieve These Results?
User Intent Optimisation
User Intent study was conducted for thousands of keywords
Custom title & description were written for multiple category pages
Header tags were optimized for several category pages
Featured Snippet Targeting
Content audits helped discover the lack of textual content on category pages.
Localized content was developed.
Featured snippet guidelines were followed during content creation.
Technical SEO
Website was audited through automated tools and manual process.
Internal links on the site were using JS earlier which was fixed later.
Top navigation & contextual footer were deployed.
Textual content was used to link pages with specific anchor texts.
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