Abentra Case Study
How Abentra Overcame The Pandemic
With 6X Growth On Category Pages
Abentra is a UAE-based online classifieds platform that offers sellers the opportunity to add listings for a wide range of services free of cost. It has a presence across the Middle East and India.
What was Abentra looking for?
- Improvement in Crawl Rate
- Improvement in Keyword Rankings
- Increase in Organic Sessions
What Infidigit Provided them ?
Implemented technical SEO to improve the crawl rate of website.
Our strategy and implementation helped Abentra to improve keyword rankings.
With best SEO practices we have helped Abentra to increase the organic sessions.
A Gold at Drivers of Digital award for Best Digital Marketing Campaign during COVID-19. This is the fastest award-winning campaign as significant results were delivered within 6 months only.
How Did We Achieve These Results?
A user intent study was conducted for thousands of keywords for category and page level. Considering the number of pages, we initiated with the category pages and custom title & description were written. Along with this header tags were optimized for several category pages.
The content audit helped us to discover the lack of textual content on category pages. With this, we were able to create localized content. During the content creation, we made sure that the featured snippet guidelines were also followed along with this the content should be more informative. This process helped us to increase their organic sessions.
The website was audited thoroughly with automated tools and manual processes. We identified few issues recommendations that were shared to make the website more SEO friendly. The audit helped us to improve their internal links on the site where they were using JS earlier which was fixed later. Along with the internal links, top navigation and contextual footer were deployed. This process helped us to improve the crawl rate of the website.