Very often, businesses are under the impression that search is synonymous with Google. The general notion is that businesses grow only if Google is the default browser. Well, we have news for you. Sure, the primary search engine is Google, but Bing is the second most lucrative search engine to increase your audience. Focusing your …
Earlier, whenever customers faced issues, or had queries related to a product or service, they would call a helpline number. Those days of calling a tele-representative have now taken a backseat as chatbots have taken over. Businesses now use chatbots to establish their online reputation and expand their online presence. According to data published by …
Google launched a new feature on June 3rd – Google Web Stories. This features lets users share posts, articles, and videos on the web. The feature is now available in the Google Search App and through the Google Chrome browser and it will be coming soon to the Android, iOS and other browsers as well. …
What Are Google Web Stories? A complete Guide to Google’s Latest Tool Read More »
When it comes to marketing your products, you’ve probably heard the saying “the more relevant the keyword is to your product, the easier it will be for users to find it.” But what exactly are seed keywords? And how can you use them effectively in your marketing campaigns? Seed keywords are search terms that give …
There are many ways to segment your audience and target marketing efforts. One of the most powerful is through the use of conversion rate optimization (CRO) metrics. In layman’s terms, this means analyzing how many people you are targeting and how many people are actually coming to your website to take action. For example, if …
8 Conversion Rate Metrics Every Marketer Should Track Read More »
Did you know that after Google, the second most popular search engine is YouTube? These days, many businesses are turning to YouTube to promote their brands. However, ranking at the top on YouTube is slightly more difficult than it is on Google. You need to put out some exceptional content if you want to dominate …
27 Best YouTube SEO Tools to Boost Your YouTube Rankings Read More »
