Infidigit’s Facebook Ads strategy boosts Followers & Subscriptions for Events Platform.
The Client
A leading content publishing platform that promotes events across the city wanted to increase their subscribers and wanted to become the popular source of information about the events happening around the city.
The Objective
Since they were facing difficulties with the engagement of people to their platform, they relied on Infidigit to help them with more participation.The objectives of the campaign were:
- Increase the engagement to their platform
- Increase in Subscribers
The Challenge
It appears that the organization or platform in question was encountering challenges in attracting and retaining the interest of its intended audience. This could mean that the platform was struggling to capture the attention of users or keep them engaged over time. Low engagement rates can be a significant barrier for businesses, as they can hinder the platform’s ability to generate revenue or achieve its intended goals.
The Solution
Promoted Local Events
We took advantage of local events and published content on their Facebook account as well as on their website. This created an awareness and attracted many people to know more about popular events and activities happening in the city.
People Engagement Activities
We initiated people engagement activities like quiz and games on their Facebook account. The games and quiz revolved around the questions, facts and latest news of the city. This activity resulted in the above-mentioned increase in followers and subscriptions for their Facebook account.
Business Promotion
Promotional activities were carried out and we promoted their website on Facebook via the latest news updates. The latest news helped them to increase their brand visibility which also resulted in increase in revenue.
The Result
The platform experienced a significant surge in their number of followers, which increased by 24 times in a short span of time, resulting in improved engagement. Additionally, our proficiency in executing Facebook campaigns led to a remarkable 200% increase in their local subscribers.
24x
Increase in Followers
200%
Increase in Subscribers
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Our Solutions
