How Infidigit helped Spinny Reduce Spam Score and Toxic Score

The Client

Spinny is a popular Indian brand that offers a hassle-free and trustworthy way to buy and sell used cars. It is an online platform that provides a one-stop solution for all the needs related to buying and selling used cars. The brand has gained popularity for its transparent pricing, high-quality cars, and seamless customer experience. Spinny’s unique feature is its 200+ point inspection process that ensures that the cars sold on their platform are in top-notch condition. With a customer-first approach, Spinny has become a trusted and reliable choice for used car buyers in India.

The Objective

  • Reduce the spam score and toxic score
  • Eliminate the unnatural backlinks

The Challenge

A high spam score of the website was a concern as it was giving the website a negative reputation. Due to unwanted backlinks created in the past, Spinny’s spam score was 10%. A strategy was required to reduce the spam score and toxic score of the website and indicate to the bots that the website is of high quality.

The Solution

Backlink Audit

Identified the spammy, unnatural links and toxic domains with a  backlink audit of the website from tools such as SEMRush, Moz, Ahref & others.

Creating & Uploading Disavow File

Once unnatural backlinks were identified, disavow file was created and submitted on Google search console. These files indicated Google to remove spammy links (or domains) that were linking to Spinny from other domains.

Re-evaluation of Backlinks

After uploading the disavow file, it was time to wait as Google itself has said that it may take anywhere from 3 to 9 months to consider the disavow links. We reinitiated the backlink audit and examined the above-selected toxic domains. We observed that the toxic domains which were disavowed are not present in the list.

Along with the above few direct actions, overall SEO best practices were also implemented like content optimization, backlink quality, user engagement, etc.

The Result


Reduction in Spam Score


Reduction in Toxic Domains

Before Disavow File

After Disavow File

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Spinny Spam Score Case Study