Home > Case Study > Infidigit Leads Case Study
The Client
Infidigit is an Organic Digital Growth Platform that specializes in the search marketing strategies through organic channels. The platform focuses on driving traffic, increasing revenue, reducing cost of user acquisition, increasing conversions for highly competitive industries.
The Objective
- Increase Leads via Organic channel (less than 5 to more than 30 per month)
- Increase Organic Traffic from 1k to 10k
- Become Market Leader in eCommerce SEO and other Categories
The Challenge
In May 2019, Infidigit’s prospective clients started mentioning that the website was not ranking for crucial keywords on SERPs such as ‘SEO agency’, despite being an SEO company. That was when we decided to focus our efforts on this long-cherished goal.
The Solution
A multi-faceted strategy was formulated to maximize the reach amongst the defined target audiences. The strategy included four aspects which were :
Website Revamp
- The complete website was revamped based on the best SEO practices, which includes optimizing navigation for the user as well as Google bots
- The page score improved in the revamped website by reducing the page load time and installing better servers for instant page load
Content Creation
- Blogs and news articles were curated by in-house experts to educate those in the digital marketing industry. The process also helped increase the number of pages present on the website
- Content on existing pages was updated based on best SEO practices to increase the rankings of service pages
- Different types of content such as texts, images/infographics, audio and video were curated, which targeted different sets of users
Internal Linking Strategy
- Hreflang tag was implemented to target multiple geographies.
- Progressive Web App (PWA) was implemented
- Schema for better visibility on SERPs was implemented. Examples – FAQ, Q&A, Article Schema, etc
- Image optimisation was initiated to feature images higher on image SERPs
- Crawl budget was optimized to crawl important pages
On Page & Off-Page SEO
- Title & Meta Tags were optimized
- Header Tags were optimized
- Video embedding was implemented
- Internal linking was implemented for better crawling and user experience
- Influencer Marketing was conducted to increase brand awareness
- Off-page activities like link, image and article submission also helped to gain backlinks and create better brand awareness
The Result
Incredibly promising results followed the implementation of the multi-faceted strategy. Listed below are details of key aspects that helped achieve the intended targets.
4,900%
Increase in Organic Leads
167%
Increase in Organic Sessions
293%
Increase in Organic Users
314%
Increase in Organic New Users
1690%
Increase in Rankings
