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The Client

The company which we are referring to is a research platform that enables people to make informed decisions. For this, they have organized information that provides you with a format that is understandable and saves your time. They intend to provide everything about a business in one place.

The Objective

The objectives of this project are three-fold:

  • Recover drop in sessions due to COVID-19 & increase organic sessions by 70% in 6 months
  • Increase click share by 50%
  • Increase keywords ranking in top 10 on SERP

The Solution

Technical SEO

The website was audited using an extensive audit checklist on different parameters. Based on the audit report a roadmap for technical SEO was defined as per recommendations and their impact. During this process we also resolved issues related to Pagination, URL Structure, Schema, Internal Linking and more.

Content Optimisation

The site had many issues related to Meta and Header tags. Meta tags and Headers weren’t optimized on millions of pages. Considering the quantum of pages, a formulated approach was desired where Meta tags were optimized using custom script & Header tags were created using a page-level logic.

On-page Optimisation

During the audit process, we identified that thin content was present across the website. Considering the number of pages, formulated content was needed as manual content creation was time consuming for identified pages. 

During the content creation important assets were pulled from the backend in the content without manual intervention.

The Result

We successfully addressed issues related to pagination and URL structure by implementing technical SEO. Our approach proved effective as it resulted in a 5x increase in Click Share for our client. Furthermore, our SEO strategy helped them achieve better keyword rankings, ultimately improving their overall online visibility and search engine performance.

87%

Increase in Organic Sessions in 7 months

5x

Growth in Click Share

434

Keywords Ranking in Top 10 Positions

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