DAAS Company Case Study
How Infidigit & a DAAS based company achieved 83% Growth In Transactions During Pandemic Via SEO
About DAAS Company
The company which we are referring to is a research platform that enables people to make informed decisions. For this, they have organized information that provides you with a format that is understandable and saves your time. They intend to provide everything about a business in one place.
What they were looking for?
- Recover drop in Sessions due to COVID-19 & Increase Organic Sessions by 70% in 6 Months
- Increase Click Share by 50%
- Increase keywords ranking in top 10 on SERP
What Infidigit Provided them?
Implemented technical SEO to resolve issues related to pagination, URL structure.
Our strategy and implementation helped them to increase Click Share by 5x.
The result of our SEO strategy helped them to improve keyword rankings.
How Did We Achieve These Results?
The website was audited using an extensive audit checklist on different parameters. Based on the audit report a roadmap for technical SEO was defined as per recommendations and their impact.
During this process we also resolved issues related to Pagination, URL Structure, Schema, Internal Linking and more.
The site had many issues related to Meta and Header tags. Meta tags and Headers weren’t optimized on millions of pages. Considering the quantum of pages, a formulated approach was desired where Meta tags were optimized using custom script & Header tags were created using a page-level logic.
During the audit process, we identified that thin content was present across the website. Considering the number of pages formulated content was needed as manual content creation was time consuming for identified pages.
During the content creation important assets were pulled from backend in the content without manual intervention.