Home > Case Study > USA Vacuum Accessories Case Study
The Client
The company which we are referring to is one of the leading vacuum accessories providers in the USA market. Situated in Texas, it provides vacuum accessories from wheel shafts to valve stems and everything in between. It not only supplies vacuum appliances for residential use but also for commercial users in the USA market.
The Objective
Because their previous PPC campaigns did not yield optimal results, they turned to Infidigit for assistance in boosting their return on investment (ROI) through paid advertising. Together, the two teams established the following objectives:
- Enhance ROI via paid ads
- Decrease cost per acquisition (CPA) expenses.
The Solution
Shopping Ads
Google shopping ads which appear on the top of search results helped us to target relevant customers to the website. With high-quality images & description about the products, we managed to convert leads into customers which led to an increase in their revenue.
Search Ads
Apart from shopping ads, we also focused on generating leads via paid search campaigns. We initiated campaigns which targeted highly relevant & search volume keywords with proper title & description of the landing page. This strategy soon saw the right amount of clicks on SERPs, which led to an increase in conversions for the company.
Remarketing
Remarketing is also one of the techniques we used to target the customers who visited the website earlier but did not make the purchase at that stage. This strategy helped us to bring back the customers to our domain instead of going to competitors. Return on investment saw excellent growth after such remarketing campaigns
The Result
The vacuum accessory provider company experienced a significant boost in Return On Advertising Spend (ROAS), which increased from 2x to 6x in a short period.
Leveraging our expertise in PPC campaigns, we successfully lowered the Cost Per Acquisition (CPA) from 11.8 USD to 7.4 USD, enabling our client to acquire customers at a more reasonable cost compared to their previous expenses.
$7.4
Decrease in CPA
6x
Increase in ROAS
Our Solutions
