The organic session of an Eye Care brand was boosted by more than 13x

The Client

The brand we are talking about advocates and promotes Laser vision correction for refractive errors. It aims to provide the correct information to the users, helping them choose the latest refractive surgery to treat their eye problems.

The Objective

  • Revamping the old website
  • Improving sessions on the website
  • Increasing users on the website
  • Improving the clickshare

The Solution

Successful Migrating the website

Migrating the website without affecting traffic on the website. Created Visually appealing & SEO Compliant website

Hierarchical Approach for website architecture

Creating a hierarchical website structure that is intuitive for both Googlebot & Users. Successfully deployed internal linking strategy to improve user experience and accessibility of the content.

Content Strategy - to create awareness and improve visibility for the brand

Creating engaging informational blog content to create awareness among people suffering from refractive errors & solve users’ queries on eye correction surgeries available in the market to solve their problem

The Result

This growth was observed from the period March 2021 to December 2021 :


Improvement in the organic session


Increase in Users


Growth in Clickshare

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Smile for Eyes Case Study