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The Client

Finnable is a rapidly growing Indian fintech brand that has established a strong presence in the digital finance sector. Finnable provides a range of services such as digital loans, credit cards, savings accounts, and insurance products. The company’s platform is designed to simplify and streamline financial processes, making them more accessible and affordable for all. Finnable’s user-friendly platform has earned high ratings and positive feedback, with a 4.8-star rating on the Google Play Store. The brand has also raised substantial funding, with $7 million in Series A funding led by Sequoia Capital India and Matrix Partners India. Finnable is set to continue its impressive growth trajectory in the coming years.

The Objective

Finnable goals were to :

  • Increase website traffic
  • Improve user acquisition through organic channels
  • Achieve click share growth
  • Acquire more customers

The Solution

Finnable wanted to expand it’s organic user base and hence went for a revamp of their existing web and app journey. The initial journey started with off-page optimization and later moved focus to on-page optimization.

Link Building

The Infidigit team have built quality backlinks from external domains that helped us to bring visibility for some of their keywords on Google Results which were not ranking earlier.

Branding Activities

Finnable Team was doing various brand building activities to create brand awareness that has caused improvement in Brand Traffic over the last few months.

The Result

Infidigit played a vital role in enhancing Finnable’s online presence by improving their website’s search engine optimization (SEO) strategy. This resulted in increased website sessions, user traffic, and new user acquisition via organic channels. With Infidigit’s assistance, Finnable was able to reach a wider audience and improve their online visibility, ultimately contributing to their overall business growth.

139%

Increase in Organic sessions

138%

Increase in Users

121%

Increase in New Users

Organic Sessions

User

New User

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