Mochi Shoes Migration Case Study

How Mochi Shoes Increased Its Organic Sessions
By 105%

About Mochi Shoes

Mochi is a one-stop shop for all fashion footwear needs along with a wide assortment of shoes, handbags, belts, socks, mobile cases, foot care, and shoe care products.

What were Mochi Shoes looking for?

  • Reaching out to more users
  • Rebrand and restore the traffic and rankings

What Infidigit Provided them?

0 %
Increase in Revenue

Infidigit helped Mochi Shoes improve their revenue via an organic channel (SEO).

0 %
Increase in Organic Sessions

Infidigit helped Mochi Shoes to improve the sessions via an organic channel (SEO).

0 %
Increase in Users

Infidigit helped Mochi Shoes to improve the users

0 %
Increase in Page Per Session

Infidigit helped Mochi Shoes to increase the page per session

0 %
Increase in e-commerce conversion rate

Infidigit helped Mochi Shoes to increase the e-commerce transaction

How Did We Achieve These Results?

  • To obtain the set benchmark after migration, a checklist was prepared before the process. The Infidigit team gathered the entire data of the website along with the Core Web Vital and PageSpeed scores of the pages. The checklist included activities like URL structure optimization, Breadcrumbs, Schema, Canonical Tag optimization, etc. All the previous SEO activities are migrated to the new platform.
  • To ensure a smooth migration and prevent loss of traffic, the Infidigit team started monitoring the staging website and updated the migration checklist continuously, notified the development team of things that seemed improper on the front end. Also, the Infidigit team identified the critical errors and solutions that can be taken to increase the chances of a successful migration.
  • Once the migration had concluded, the Infidigit team conducted an in-depth audit of the newly migrated website and also monitored the progress very closely like the traffic, impressions, conversions, etc. A post-migration checklist was created and maintained to ensure the best results, which involved monitoring the metrics, technical parameters, and their priority.

Some Snapshots

Organic Sessions

Users

Page per Session

E-commerce Conversion Rate

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