Metro Shoes Migration Case Study

How Metro Shoes Increased Its Revenue
By 109%

About Metro Shoes

Metro Shoes is the country’s top footwear brand and is proud of its network of shoe stores in over 100+ cities and an online store providing exclusive fashion footwear and accessories.

What were Metro Shoes looking for?

  • Reaching out to more users
  • Rebrand and increase the online business

Limitations & Challenges

There were certain limitations in the previous platform. These included:

  • Issues with the URL structure for product pages which were causing redirect and server concerns, in turn leading to indexing issues
  • Backend transactional issues
  • Concerns with page speed

Furthermore, due to the site’s size and the added complication of having to constantly shift the go-live date, site migration became a major SEO challenge

What Infidigit Provided them?

0 %
Growth in Revenue

Infidigit helped Metro Shoes improve their revenue via an organic channel (SEO).

0 %
Growth in Organic Sessions

Infidigit helped Metro Shoes to improve the sessions via an organic channel (SEO).

0 %
Growth in Organic Users

Infidigit helped Metro Shoes to improve the users

0 %
Growth in Page Per Session

Infidigit helped Metro Shoes to increase the page per session

0 %
Growth in e-commerce conversion rate

Infidigit helped Metro Shoes to increase the e-commerce transaction

0 %
Growth in top 5 keyword ranking

Infidigit helped Metro Shoes to increase the top 5 keyword ranking position.

How Did We Achieve These Results?

A migration checklist was created prior to the process in order to achieve the set benchmark after migration. Infidigit team gathered all of the website's data including top-performing pages and Page Speed scores. The checklist included activities such as URL structure optimization, Schema, Canonical Tag Optimization, Sitemap Optimization, and On-page content, and ensured that all previous SEO activities were transferred to the new platform.

To ensure a smooth migration, the Infidigit team began continuously monitoring the activities on the staging website and updated the migration checklist accordingly, notifying the development team of any disturbance in activities on the live website. In addition, the Infidigit team identified critical errors and proposed solutions to improve the chances of a successful migration.

After the migration was completed, the Infidigit team performed an in-depth audit of the newly migrated website and closely monitored the progress, such as traffic, conversions, page speed, and so on. To ensure the best results, a post-migration checklist was created and maintained, which included monitoring metrics, technical parameters, and their degree of impact and priority.

Some Snapshots

Organic Sessions

Transaction Growth

Organic Revenue Growth

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