Metro Shoes Migration Case Study
How Metro Shoes Increased Its Revenue
About Metro Shoes
Metro Shoes is the country’s top footwear brand and is proud of its network of shoe stores in over 100+ cities and an online store providing exclusive fashion footwear and accessories.
What were Metro Shoes looking for?
- Reaching out to more users
- Rebrand and increase the online business
Limitations & Challenges
There were certain limitations in the previous platform. These included:
- Issues with the URL structure for product pages which were causing redirect and server concerns, in turn leading to indexing issues
- Backend transactional issues
- Concerns with page speed
Furthermore, due to the site’s size and the added complication of having to constantly shift the go-live date, site migration became a major SEO challenge
What Infidigit Provided them?
Infidigit helped Metro Shoes improve their revenue via an organic channel (SEO).
Infidigit helped Metro Shoes to improve the sessions via an organic channel (SEO).
Infidigit helped Metro Shoes to improve the users
Infidigit helped Metro Shoes to increase the page per session
Infidigit helped Metro Shoes to increase the e-commerce transaction
Infidigit helped Metro Shoes to increase the top 5 keyword ranking position.
How Did We Achieve These Results?
A migration checklist was created prior to the process in order to achieve the set benchmark after migration. Infidigit team gathered all of the website's data including top-performing pages and Page Speed scores. The checklist included activities such as URL structure optimization, Schema, Canonical Tag Optimization, Sitemap Optimization, and On-page content, and ensured that all previous SEO activities were transferred to the new platform.
To ensure a smooth migration, the Infidigit team began continuously monitoring the activities on the staging website and updated the migration checklist accordingly, notifying the development team of any disturbance in activities on the live website. In addition, the Infidigit team identified critical errors and proposed solutions to improve the chances of a successful migration.
After the migration was completed, the Infidigit team performed an in-depth audit of the newly migrated website and closely monitored the progress, such as traffic, conversions, page speed, and so on. To ensure the best results, a post-migration checklist was created and maintained, which included monitoring metrics, technical parameters, and their degree of impact and priority.
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