ICICI Prulife CRO Case Study

How ICICI Prulife Improved Conversion Rate

ICICI Prudential Life Insurance Company Limited is a life insurance company in India. Established as a joint venture
between ICICI Bank and Prudential, ICICI Prudential is engaged in life insurance and asset management business.

What was ICICI Prulife looking for?

  • Improve the Conversion Rate
  • Increase the Number of Leads

What Infidigit Provided them ?

0 %
Improvement in Conversion Rate

With our CRO strategy, we helped them to improve their conversion rate on AMP pages

0 %
Improvement in Conversion Rate

Our strategy and implementation helped ICICI Prulife to improve their conversion rate on desktop pages as well

How Did We Achieve These Results?

Website Analysis

Identification of user friction points on the website and resolving these functionalities that created.

Enhancing User Experience

Improving navigation, banners, etc.

Adding CTA Button

The addition of different CTA buttons on Life Insurance page helped them to improve conversion rates.

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