ICICI Prulife CRO Case Study
How ICICI Prulife Improved Conversion Rate
ICICI Prudential Life Insurance Company Limited is a life insurance company in India. Established as a joint venture
between ICICI Bank and Prudential, ICICI Prudential is engaged in life insurance and asset management business.
What was ICICI Prulife looking for?
- Improve the Conversion Rate
- Increase the Number of Leads
What Infidigit Provided them ?
With our CRO strategy, we helped them to improve their conversion rate on AMP pages
Our strategy and implementation helped ICICI Prulife to improve their conversion rate on desktop pages as well