Manyavar Case Study

To make our web pages content and Search Engine friendly, we have updated Above the fold Content which describes the category & the products Manyavar is offering on those category pages. This helps users to understand the categories in a better way & the content relevance is also added great value from a search engine perspective.

• Content GAP Analysis was basically done on the basis of competitors analysis. On comparing the content with our competitors, we observed certain gaps and conducted an in depth analysis on what type of content is present. 

Based on the analysis, we provided detailed content structure along with content length, word count, primary & secondary keyword occurrence 

After the content was uploaded on the website we were able to achieve rankings for various competitive keywords like sherwani, kurta pajama, engagement dress for men, reception dress for men, etc.

We utilized Structured data markup for rich results on SERPs and data like FAQ Schema, Itemlist Schema, which helped the search engine crawl better, helped us in increasing the website's ranking and improved the CTR.