Mochi Shoes Case Study

How Mochi Shoes Increased Its Organic Revenue By 35 Times

About Mochi Shoes

Mochi is a one-stop shop for all fashion footwear need along with a wide assortment of shoes, handbags, belts, socks, mobile cases, foot care, and shoe care products.

What was Mochi looking for?

  • Increase Organic Sessions by 400%
  • Increase Keywords in Top 3 Ranking
  • Increase ROI by 10 times

What Infidigit Provided them?

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Increase in Organic Sessions

Over the years, Infidigit helped Mochi Shoes improve their Sessions via organic channel (SEO).

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Keywords Increased Ranking in Top 3 Position

Infidigit helped Mochi Shoes to increase keyword ranking in top 3 positions.

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Increase in ROI

Infidigit helped Mochi Shoes to improve their ROI via organic channel 

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Increase in New Users

Infidigit helped Mochi Shoes to increase the new users via organic channel 

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Awards Won

Industry applauded the collective efforts of Mochi Shoes & Infidigit team, which manifested the desired results and awarded the team with an award in a span of two years.

How Did We Achieve These Results?

  • Rich Content Formulation
  • Focus on Technical SEO
  • Contextual Linking

Content plays a crucial role in SEO, hence a content audit was done on the website which helped us to identify important pages. Based on the content audit we created content considering users and search engines in mind. The focus was on the long tail keywords and ensured content is easy to read from user point of view. 

An extensive audit was done through automated tools and a manual processes. We identified the top technical pointers and based on that recommended the Mochi team to implement them on the website to ensure that the website is SEO friendly. This helped to improve their organic sessions.

During the audit process we identified internal linking opportunities across the platform. Recommendations were made based on the findings. This strategy helped us to improve internal linking and maximize crawling for bots.

Some Snapshots

Sessions

New Users

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