Home > Case Study > Infidigit Blogs Case Study
The Client
Infidigit is an SMX award-winning organic search growth platform that specializes in driving organic growth online businesses. Their team of SEO experts leverages data-driven strategies and cutting-edge technology to deliver impactful results for their clients. They have helped numerous clients across various industries and locations to achieve top search engine rankings and increase their online visibility.
The Objective
With the use of SEO, we wanted to increase below-mentioned metrics within one and a half year via blog section :
- Increase in Organic Sessions by 1500%
- Increase in Organic Users by 1500%
- Increase in Organic New Users 2000%
- Increase Keywords in Top 5 Rankings by 200%
The Challenge
Infidigit’s blog has a limited number of posts, meaning that there were only a few articles available for visitors to read. Additionally, the posts on the blog were not optimized, which means that they were not structured or formatted in a way that would make them easy to read and understand.
Furthermore, the UI (user interface) and UX (user experience) of the website were not designed or developed properly. This means that the website did not have a user-friendly layout, and visitors may have had difficulty navigating the site or finding the information they were looking for. The lack of proper UI/UX can be a significant barrier for users, as it can lead to frustration and a negative impression of the company.
In summary, Infidigit’s limited blog and lack of optimized content, as well as poor UI/UX of the website, may have hindered their ability to attract and retain visitors to their site.
The Solution
Evergreen Content
Infidigit published engaging content covering various topics related to digital marketing, SEO, PPC and more on a regular interval to attract users on the website.
Thorough research was done and highly targeted SEO content was published which helped us to increase our user base.
News Articles
With emerging digital marketing trends, Infidigit published digital marketing news on a regular interval to attract digital marketing experts and to keep them updated with the latest trends.
This approach helped us to double down our website traffic.
Blog Optimisation
A detailed checklist was created for each blog and was optimised and updated accordingly on a regular interval. Blog content was updated keeping in mind the LSI keywords along with the primary keyword.
This approach helped us to improve the keyword rankings and improve our website traffic.
Images & Videos
For a better user experience and to keep the users engaged with the content, various content formats were used which resulted in increased content interaction.
The Result
2,472%
Increase in Organic Sessions
3,026%
Increase in Organic Users
3,711%
Increase in Organic New Users
477 %
Increase in Keywords Ranking on the Top 5 Positions
Sessions
Users
New Users
Beauty & Fitness
Health
