Spinny Increased Non-Brand Clicks By 519% Via SEO/ Spinny SEO Case Study

The Client

Founded in 2015, Spinny is a full-stack used car retailing platform that aims to bring about transparency and convenience in buying and selling pre-owned cars. As a testimony of Spinny’s commitment to transparency and quality, every vehicle on their platform comes with a 200-point inspection checklist, 5-day money-back guarantee, and 1-year after-sales warranty. Spinny has about 36 car hubs operating across 22 cities in India. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer & customer of Spinny, is also a part of a series of marketing initiatives focused on realising the aspirations of a billion car dreams.

The Objective

  • Increase non-brand clicks by 100%
  • Increase organic sessions by 100% 
  • Increase the number of keywords rank in the 1st position

The Challenge

Spinny operates in a very competitive space. With that said, their aim to stand out against other competitors and bring something new to the table required strategic planning. This plan included a direction to improve on-site authority, ranking for some of the niche-specific keywords and optimizing their current site to attract a greater number of customers.

The Solution

Infidigit offered an all-round SEO strategy, the consisted of the following solutions:

Crawling Optimisation

The JavaScript code implemented on the Spinny website had pretty significant consequences for both the user and website ranking in search results. One of the first issues we encountered on the Spinny website was with CSR & SSR implementation. This issue did not allow the bot to crawl important pages effectively. With the help of the technical team at Spinny, we were able to fix both these technical issues and made sure that the website is also Google bot friendly

Technical SEO

Apart from the CSR & SSR, several technical fixes such as Mobile Friendly Web Pages, Schemas, Core Web Vitals, Sitemap optimisation, and Inventory Correction were performed. These implementations ensured our overall technical SEO health score improved, which helped Google crawl, index, and rank the web page higher on SERPs.

Content Optimisation

Content is one of the most crucial aspects of any SEO campaign. We at Infidigit believe in adding content that is relevant to the buyer persona and E-A-T compliant. However, we did not stop there as we further aspired to target featured snippets. To achieve this, dynamic price tables and FAQs were implemented to further increase our chances of featuring.

On-Page Optimisation

On-page SEO helps search engines analyze your website so that they can rank for the relevant search queries. As a result, the Infidigit team suggested multiple on-page SEO changes, which helped improve the overall SEO health score of the website. Changes like title tags, header tags, content, internal linking, canonicalisation, image optimisation, and breadcrumbs etc. were also implemented.

Off-Page SEO

Off-page optimization helps build a website’s recognition and domain authority. For Spinny, Off-page activity consisted of backlink audit, building high-quality backlinks from external websites, along with disavowing file analysis and update to increase the website’s crawling, backlinks, and Domain authority.

The Result

  1. In the few months of engagement, combined efforts by Infidigit and Spinny helped improve the Non-brand-Clicks by 519%. 
  2. The Infidigit team increased the website’s organic sessions by 113%. 
  3. Along with sessions, Spinny also observed an improvement in visits from existing and new users.
  4. We were able to rank 200+ keywords in 1st position. in 1st Position with combined efforts from Infidigit and Spinny


Increase in Non Brand Clicks


Increase in Organic Sessions


Keywords Rank in 1st Position

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