Founded in 2015, Spinny is a full-stack used car retailing platform that aims to bring about transparency and convenience in buying and selling pre-owned cars. As a testimony of Spinny’s commitment to transparency and quality, every vehicle on their platform comes with a 200-point inspection checklist, 5-day money-back guarantee, and 1-year after-sales warranty. Spinny has about 36 car hubs operating across 22 cities in India. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer & customer of Spinny, is also a part of a series of marketing initiatives focused on realising the aspirations of a billion car dreams.
- Increase non-brand clicks by 100%
- Increase organic sessions by 100%
- Increase the number of keywords rank in the 1st position
Spinny operates in a very competitive space. With that said, their aim to stand out against other competitors and bring something new to the table required strategic planning. This plan included a direction to improve on-site authority, ranking for some of the niche-specific keywords and optimizing their current site to attract a greater number of customers.
Infidigit offered an all-round SEO strategy, the consisted of the following solutions:
Apart from the CSR & SSR, several technical fixes such as Mobile Friendly Web Pages, Schemas, Core Web Vitals, Sitemap optimisation, and Inventory Correction were performed. These implementations ensured our overall technical SEO health score improved, which helped Google crawl, index, and rank the web page higher on SERPs.
Content is one of the most crucial aspects of any SEO campaign. We at Infidigit believe in adding content that is relevant to the buyer persona and E-A-T compliant. However, we did not stop there as we further aspired to target featured snippets. To achieve this, dynamic price tables and FAQs were implemented to further increase our chances of featuring.
On-page SEO helps search engines analyze your website so that they can rank for the relevant search queries. As a result, the Infidigit team suggested multiple on-page SEO changes, which helped improve the overall SEO health score of the website. Changes like title tags, header tags, content, internal linking, canonicalisation, image optimisation, and breadcrumbs etc. were also implemented.
Off-page optimization helps build a website’s recognition and domain authority. For Spinny, Off-page activity consisted of backlink audit, building high-quality backlinks from external websites, along with disavowing file analysis and update to increase the website’s crawling, backlinks, and Domain authority.
- In the few months of engagement, combined efforts by Infidigit and Spinny helped improve the Non-brand-Clicks by 519%.
- The Infidigit team increased the website’s organic sessions by 113%.
- Along with sessions, Spinny also observed an improvement in visits from existing and new users.
- We were able to rank 200+ keywords in 1st position. in 1st Position with combined efforts from Infidigit and Spinny
Increase in Non Brand Clicks
Increase in Organic Sessions
Keywords Rank in 1st Position