Zivame is India’s fastest-growing fashion e-commerce company which initially started out with lingerie e-commerce before extending into multiple categories and channels. The brand was founded in 2011 with the single aim of facilitating women to shop for intimate wear seamlessly. Zivame was acquired by Reliance Retail and has a valuation of around $100 million.
As the primary focus for this campaign was to help Zivame garner top Google Search results, the following were the objectives of its base strategy:
- Increase Non-Brand Sessions by 100%
- Expand their audience by 70%
- Increase in #1 keywords
- Gain Market Share for Various Categories
Despite being such a popular and well known lingerie brand across the country, the brand found it difficult to rank on SERPs for niche categories. The other challenges included:
- There were certain technical issues and errors that required attention.
- Blog content was not optimized
- Zivame was not in the top 5 for core categories on SERPs
To address all the above-mentioned roadblocks, Infidigit provided the Zivame team with a well-formulated strategy which consisted of the below mentioned points:
- Rich Content Formulation
- Focus on Technical SEO
- Contextual Linking
Rich Content Formulation
Infidigit created rich content keeping in mind users and search engines. The primary focus was on long tail keywords while simultaneously ensuring the content is both SEO as well as user-friendly. This strategy helped Zivame improve their keyword rankings.
Focus on Technical SEO
Infidigit did a thorough website audit where more than 250+ technical audit points were checked. There were some technical issues identified and recommendations were shared for the same. With the technical implementation, Infidigit managed to improve the technical side of the website. This resulted in an increase in non-brand traffic via the organic channels.
In this process, Infidigit identified internal linking opportunities across the website. A detailed internal linking strategy was created for the website. This strategy helped Zivame improve internal linking and maximize crawling for bots.
After the above-mentioned strategies were perfectly executed, following were the results observed on the Zivame website:
- Ranking for #1 Keywords Increased by 93%
- Overall, Zivame began ranking for more than 10000 keywords.
- New Users Increased by 73%
Ranking for #1 keywords increased
New Users Increased